内容来源：https://www.theverge.com/entertainment/874504/super-bowl-lx-ads-big-game

内容总结：

第58届超级碗即将于2月8日周日晚（美国东部时间18:30）在加州圣克拉拉李维斯体育场开赛，西雅图海鹰队对阵新英格兰爱国者队。除中场秀表演者Bad Bunny外，人工智能（AI）有望成为今年广告时段的焦点，其热度堪比数年前的加密货币。

本届超级碗预计将出现多则AI主题广告：谷歌将推出Gemini人工智能家居设计广告，避免重蹈去年广告中数据失误的覆辙；加密货币平台Crypto.com创始人将借机推广其新AI网站AI.com；亚马逊则推出带有科幻色彩的广告片，演绎演员克里斯·海姆斯沃斯与AI助手Alexa的对抗。值得关注的是，AI公司Anthropic耗资约800万美元投放广告，以“Claude人工智能不接受广告”为宣传点，隐晦抨击竞争对手OpenAI的广告计划。对此，OpenAI首席执行官萨姆·阿尔特曼公开指责该广告内容“明显不诚实”。

此外，美国职业橄榄球大联盟（NFL）已明确禁止本届超级碗播放预测市场类广告，但体育博彩广告仍可在限定数量内出现。

中文翻译：

第六十届超级碗即将开赛，西雅图海鹰队将对阵新英格兰爱国者队。虽然中场秀将由坏痞兔担纲主角，但人工智能或许会成为广告时段的明星——正如几年前加密货币的风潮一样。

去年超级碗的谷歌双子座广告曾因古达奶酪数据出错引发争议，而今年赛事已确定将播放Anthropic人工智能平台的广告，该广告暗讽了其竞争对手OpenAI。此外，人工智能生成的广告也可能亮相。

第六十届超级碗定于2月8日（周日）美国东部时间下午6:30/太平洋时间下午3:30，在加利福尼亚州圣克拉拉的李维斯体育场举行。

• 谷歌超级碗广告中，双子座变身人工智能室内设计师
  《新家》广告以怀旧钢琴曲为背景，配合母子二人借助双子座构想新居的深情旁白。值得注意的是，广告避开了事实类指令——去年超级碗广告中双子座就曾因古达奶酪数据闹出乌龙。

• 从Crypto.com到AI.com
  Crypto.com首席执行官克里斯·马萨尔扎克也加入了超级碗人工智能广告热潮，将在比赛期间推出全新AI.com网站。新闻稿称该网站能让用户"生成私密的个人人工智能代理，它不仅回答问题，更能代表用户执行操作"。

• 亚马逊超级碗广告中，Alexa Plus试图谋杀克里斯·海姆斯沃斯
  海姆斯沃斯最新的动作戏并非出现在《复仇者联盟》电影中，而是与亚马逊人工智能助手对峙——他怀疑这个助手正策划各种精密方案要置他于死地。或许这位"雷神"演员对奥创仍心有余悸。而这远非今年超级碗唯一的人工智能广告。

• 萨姆·阿尔特曼回应Anthropic"滑稽"的超级碗广告
  萨姆·阿尔特曼周三在X平台回应Anthropic的新超级碗广告，称这位OpenAI竞争对手的营销"明显不诚实"，并指责其"惯用模棱两可的说辞"。他写道："我们显然永远不会按Anthropic描绘的方式投放广告。我们没那么愚蠢，深知用户会抵制那种行为。"（完整声明见下文）

Anthropic由前OpenAI研究高管于2021年创立，据称他们因人工智能安全理念与使命分歧而离开。其超级碗广告并未点名OpenAI或ChatGPT，但针对OpenAI1月宣布即将测试广告的新闻，Anthropic强调："用户与Claude对话时不会看到'赞助'链接；Claude的回复也不会受广告商影响，或包含用户未要求的第三方产品植入。"

阅读全文 >

• Anthropic首支超级碗广告暗讽ChatGPT
  "广告正在进入人工智能领域，但不会进入Claude。"这显然是在影射OpenAI为ChatGPT引入广告的决定。该系列共四支广告，其中一支剪辑为30秒版本以约800万美元成本在超级碗期间播出。

• 别指望在超级碗看到Kalshi或Polymarket广告
  美国国家橄榄球联盟已将预测市场列入第六十届超级碗广告的"禁止类别"。不过《前线体育》指出，体育博彩并不在该名单中。虽然体育博彩广告数量将受限制，联盟似乎对这两类广告作了明确区分。

NFL禁止预测市场类超级碗广告[前线体育]

英文来源：

Super Bowl LX is nearly here, with the Seattle Seahawks taking on the New England Patriots. While Bad Bunny will be the star of the halftime show, AI could be the star of the commercial breaks, much like crypto was a few years ago.
Last year’s Super Bowl featured a Google Gemini ad that fumbled a Gouda cheese stat, and this year’s game is already slated to include an ad for Anthropic’s AI platform that takes jabs at its competitors, namely OpenAI. AI-generated ads could make an appearance, too.
Super Bowl LX is set to kick off at 6:30PM ET/3:30PM PT on Sunday, February 8th at Levi’s Stadium in Santa Clara, California.

• Gemini becomes an AI interior decorator in Google’s Super Bowl ad.
  The “New Home” commercial features nostalgic piano music and a heartfelt voiceover of a mother and son envisioning their new house with some help from Gemini. Notably, it steers clear of fact-focused prompts like the Gouda cheese stat Gemini got wrong in one of last year’s Super Bowl ads.
• From Crypto.com to AI.com.
  Crytpo.com CEO Kris Marszalek is getting in on the Super Bowl AI commercial break craze by launching his new AI.com website during the game. A press release describes the site as a way for users to “generate a private, personal AI agent that doesn’t just answer questions, but actually operates on the user’s behalf.”
• Alexa Plus tries to kill Chris Hemsworth in Amazon’s Super Bowl ad.
  Hemsworth’s latest action scene isn’t in an Avengers movie, but a stand-off with Amazon’s AI assistant, which he fears is planning elaborate ways to kill him. Maybe Ultron is still fresh in the Thor actor’s mind. It’s far from the only ad for AI in this year’s Super Bowl.
  Sam Altman responds to Anthropic’s ‘funny’ Super Bowl ads
  Sam Altman responded to Anthropic’s new Super Bowl ad in an X post on Wednesday, saying the OpenAI competitor’s campaign is “clearly dishonest,” and called it “on brand” for Anthropic to “doublespeak.” “We would obviously never run ads in the way Anthropic depicts them,” he wrote. “We are not stupid and we know our users would reject that.” You can read his statement in full, below.
  Anthropic, founded in 2021 by ex-OpenAI research executives who reportedly left over differences in opinions on AI safety and mission, doesn’t mention OpenAI or ChatGPT by name in its Super Bowl Sunday ad campaign. But in contrast to OpenAI’s January news that it would soon start testing ads, Anthropic says, “Our users won’t see ‘sponsored’ links adjacent to their conversations with Claude; nor will Claude’s responses be influenced by advertisers or include third-party product placements our users did not ask for.”
  Read Article >- Anthropic’s first Super Bowl ad dunks on ChatGPT.
  “Ads are coming to AI. But not to Claude,” is a clear shot at OpenAI’s decision to bring ads to ChatGPT without mentioning it by name. There are four commercials in the campaign, with one trimmed to thirty-seconds to air during the Super Bowl at a cost of around $8 million.
• Don’t expect any Kalshi or Polymarket ads during the Super Bowl.
  The NFL has added prediction markets to its list of “prohibited categories” for commercials in Super Bowl LX. However, as Front Office Sports points out, sports betting isn’t on that list. While there will be limits on the number of sports bettor ads allowed, the league seems to be drawing a distinction between the two categories.
  NFL Won't Allow Prediction-Market Super Bowl Commercials[Front Office Sports]