内容来源：https://www.theverge.com/entertainment/874504/super-bowl-lx-ads-big-game

内容总结：

第58届美国职业橄榄球大联盟（NFL）超级碗即将于2月8日（周日）在加州圣克拉拉李维斯体育场开赛，西雅图海鹰队与新英格兰爱国者队将展开对决。今年赛事中场秀由波多黎各歌手Bad Bunny担纲，而广告时段的风头可能被人工智能（AI）技术抢占，其热度或堪比数年前的加密货币风潮。

去年超级碗期间，谷歌Gemini广告因奶酪数据失误引发讨论；今年，AI初创公司Anthropic已计划投放广告，其内容被指暗讽竞争对手OpenAI。同时，AI生成的广告也有望亮相。

值得注意的是，Anthropic在超级碗广告中虽未直接点名OpenAI，却以“广告将进入AI领域，但不会出现在Claude中”等表述，影射OpenAI为ChatGPT引入广告的计划。该系列广告中一条30秒版本耗资约800万美元。OpenAI首席执行官萨姆·阿尔特曼随后在社交平台X回应，批评该广告“明显不实”，并强调OpenAI不会采用此类广告模式。

此外，NFL今年已将预测市场类广告列入超级碗禁播名单，但体育博彩广告仍被允许，仅对其数量进行限制。

中文翻译：

第六十届超级碗即将拉开帷幕，西雅图海鹰队将与新英格兰爱国者队展开对决。虽然坏痞兔将担任中场秀的表演嘉宾，但人工智能或许会成为广告时段的主角——正如几年前加密货币的风潮一样。

去年超级碗期间，谷歌双子座广告因古达奶酪数据失误引发争议；而今年赛事已确定将播放人工智能公司Anthropic的广告，该广告对其竞争对手OpenAI进行了隐晦的讽刺。此外，由人工智能生成的广告也可能在赛事中亮相。

第六十届超级碗定于当地时间2月8日周日下午6:30（东部时间）/3:30（太平洋时间）在加利福尼亚州圣克拉拉的李维斯体育场举行。

山姆·阿尔特曼回应Anthropic“趣味”超级碗广告

周三，山姆·阿尔特曼在X平台发文回应Anthropic的新版超级碗广告，称这家OpenAI竞争对手的营销活动“明显缺乏诚信”，并指责Anthropic一贯“玩弄话术”。他写道：“我们显然永远不会采用Anthropic所描绘的广告方式。我们并非愚钝，深知用户会抵制此类行为。”其完整声明如下：

Anthropic由前OpenAI研究高管于2021年创立，据称创始团队因在人工智能安全与发展理念上存在分歧而离开。该公司在超级碗广告中并未直接点名OpenAI或ChatGPT，但针对OpenAI于一月宣布即将测试广告功能的新闻，Anthropic特别强调：“我们的用户不会在与Claude对话时看到‘赞助’链接；Claude的回复也不会受广告商影响，或包含用户未要求的第三方产品植入。”

阅读全文 >

• Anthropic首支超级碗广告暗讽ChatGPT
  “广告正涌入人工智能领域，但Claude除外”——这句广告语显然影射了OpenAI为ChatGPT引入广告的决策。该系列共包含四支广告片，其中一支为适应超级碗时段剪辑成30秒版本，投放成本约800万美元。

别期待在超级碗看到预测市场广告
美国国家橄榄球联盟已将预测市场广告列入第六十届超级碗的“禁止投放类别”。但《前线体育》指出，体育博彩类广告并未被列入该禁令。尽管联盟将对体育博彩广告数量设限，但显然对这两类广告作出了明确区分。

NFL禁止预测市场广告登陆超级碗[前线体育]

英文来源：

Super Bowl LX is nearly here, with the Seattle Seahawks taking on the New England Patriots. While Bad Bunny will be the star of the halftime show, AI could be the star of the commercial breaks, much like crypto was a few years ago.
Last year’s Super Bowl featured a Google Gemini ad that fumbled a Gouda cheese stat, and this year’s game is already slated to include an ad for Anthropic’s AI platform that takes jabs at its competitors, namely OpenAI. AI-generated ads could make an appearance, too.
Super Bowl LX is set to kick off at 6:30PM ET/3:30PM PT on Sunday, February 8th at Levi’s Stadium in Santa Clara, California.
Sam Altman responds to Anthropic’s ‘funny’ Super Bowl ads
Sam Altman responded to Anthropic’s new Super Bowl ad in an X post on Wednesday, saying the OpenAI competitor’s campaign is “clearly dishonest,” and called it “on brand” for Anthropic to “doublespeak.” “We would obviously never run ads in the way Anthropic depicts them,” he wrote. “We are not stupid and we know our users would reject that.” You can read his statement in full, below.
Anthropic, founded in 2021 by ex-OpenAI research executives who reportedly left over differences in opinions on AI safety and mission, doesn’t mention OpenAI or ChatGPT by name in its Super Bowl Sunday ad campaign. But in contrast to OpenAI’s January news that it would soon start testing ads, Anthropic says, “Our users won’t see ‘sponsored’ links adjacent to their conversations with Claude; nor will Claude’s responses be influenced by advertisers or include third-party product placements our users did not ask for.”
Read Article >- Anthropic’s first Super Bowl ad dunks on ChatGPT.
“Ads are coming to AI. But not to Claude,” is a clear shot at OpenAI’s decision to bring ads to ChatGPT without mentioning it by name. There are four commercials in the campaign, with one trimmed to thirty-seconds to air during the Super Bowl at a cost of around $8 million.

• Don’t expect any Kalshi or Polymarket ads during the Super Bowl.
  The NFL has added prediction markets to its list of “prohibited categories” for commercials in Super Bowl LX. However, as Front Office Sports points out, sports betting isn’t on that list. While there will be limits on the number of sports bettor ads allowed, the league seems to be drawing a distinction between the two categories.
  NFL Won't Allow Prediction-Market Super Bowl Commercials[Front Office Sports]