亚马逊推出自有品牌高尔夫球——与Titleist和TaylorMade的较量如何?

内容总结:
电商巨头亚马逊近日以自有品牌"Amazon Basics"进军高尔夫球市场,推出每打仅售15.99美元的高尔夫球,瞄准价格敏感型消费者。专业测评显示,与泰勒梅(45美元/打)和Titleist(55美元/打)等高端品牌相比,亚马逊高尔夫球在击球距离和球速方面存在约10码差距,手感较软,短杆控制力稍弱。
但测评教练指出,其耐用性表现突出,测试后球面无明显磨损,且获得美国高尔夫协会认证,可用于正式比赛。高尔夫网红Rick Shiels等业内人士称赞其性价比,该产品在亚马逊平台已获近600条评价,评分达4.5星。
目前该产品页面显示缺货,预计2026年初恢复供应。行业观察认为,这款平价球虽难以撼动专业级产品市场,但为初学者及高频丢球人群提供了具有吸引力的入门选择。
中文翻译:
亚马逊正以自有品牌进军高尔夫领域。这家在线零售巨头于十月中旬开始销售其Amazon Basics品牌的高尔夫球。每打仅售15.99美元(根据GeekWire十一月的购买价格),亚马逊瞄准了注重预算的消费者,在其线上平台提供了最具价格竞争力的选择之一。
价格引起了我们的注意,接下来需要测试性能。
下单次日,高尔夫球便送达我家门口。我前往西雅图附近的常青高尔夫俱乐部练习场,并邀请了职业教练奥斯汀·纳特和泰勒·易协助测试。
我准备了亚马逊基础款高尔夫球,以及两款高端竞品:泰勒梅TP5x(45美元/打)和Titleist ProV1(55美元/打)。
两位教练使用每款球分别以三种球杆(一号木杆、7号铁杆和挖起杆)各击打10次。结果并不意外:泰勒梅和Titleist球在击球距离和球速方面均表现更优,尤其在使用一号木杆时平均领先约10码。
易教练形容击打亚马逊球的感觉"像在打棉花糖",而泰勒梅和Titleist则提供更坚实的触感。亚马逊将这款球标注为"柔韧核心"。
纳特教练指出,在果岭周边短击时,亚马逊球更难控制。"高尔夫球的世界里一分钱一分货,"他总结道。不过易教练表示不反对学员使用亚马逊基础款球,纳特也认为这个价位"确实不算差的选择"。
耐久性测试中,亚马逊球未出现磨损痕迹,而泰勒梅和Titleist在测试后均有轻微划痕,这种耐用性可能吸引部分高尔夫爱好者。
线上测评反响积极。知名YouTube博主里克·希尔斯在自主测试中惊叹其超高性价比,教练马特·费舍尔则称这款球是"经常丢球者"的放心之选。在亚马逊平台上,近600条评价为该球打出4.5星高分。
亚马逊未公开生产商信息,希尔斯透露其供应商与好市多Kirkland Signature高尔夫球相同。该产品已获美国高尔夫协会认证,符合赛事使用标准。目前亚马逊网站显示缺货,预计2026年初恢复供应。
作为高尔夫爱好者,我个人更青睐高端球,期待那微弱的性能优势(理论上)能助我降低杆数。但这款球对初学者、高差点球手,以及那些更关注丢球成本而非击球距离的玩家,确实具有独特吸引力。
亚马逊并未试图超越顶级巡回赛用球——或许也无需如此。
英文来源:
Amazon is taking a private-label swing on the golf course.
The online retail giant started recently selling golf balls under its Amazon Basics brand in mid-October. Priced at just $15.99 for a dozen balls (when GeekWire purchased a box in November), Amazon is targeting a budget-conscious golfer with one of the cheapest options across its online marketplace.
The price got our attention. Next we needed to test performance.
The balls showed up on my doorstep a day after ordering. I swung by the Evergreen Golf Club practice facility near Seattle and enlisted the help of teaching professionals Austin Nutt and Tyler Yee.
I brought along the Amazon Basics balls, as well as two higher-end competitors: Taylormade TP5x ($45/dozen) and Titleist ProV1 ($55/dozen).
Using each ball, the pros hit 10 shots with three different clubs: driver, 7-iron, and wedge.
It wasn’t a huge surprise to see both professionals generate more distance and higher ball speeds with the Taylormade and Titleist balls, particularly off the driver (about 10 yards on average).
Yee said the Amazon balls felt like hitting a “marshmallow” as opposed to a firmer feeling with Taylormade and Titleist. Amazon brands the balls as “Core Soft.”
Nutt said it would be harder to control the Amazon ball with shorter shots around the green. “You get what you pay for in the world of golf balls,” he said.
However, Yee said he wouldn’t be opposed to a student using the Amazon Basics ball. And at the low price point, Nutt said it’s “certainly not a bad option.”
The Amazon ball also didn’t scuff — while both Taylormade and Titleist had small marks after the test run. That durability may appeal to some golfers.
Online golf reviewers have responded positively. Popular YouTuber Rick Shiels said he was “blown away” by the value in his own test, while instructor Matt Fisher called the balls an easy buy for golfers who “lose a bunch.”
The balls have a 4.5-star rating from nearly 600 reviews on Amazon.
It’s not clear where Amazon’s balls are manufactured. Shiels said they are supplied by the same company behind Costco’s Kirkland Signature balls.
Amazon’s golf balls are USGA-approved, meaning they can be used during competitions. The balls are currently listed as out of stock on Amazon’s site, but will be available again in early 2026.
Personally, as a golfer myself, I prefer the higher-end ball, just to get that slight edge to (theoretically) help lower my score. But I see the appeal for beginners, high-handicap golfers, and anyone more worried about losing balls than squeezing out extra yards down the fairway.
Amazon’s ball isn’t trying to beat premium tour-level options — but maybe it doesn’t really need to.
文章标题:亚马逊推出自有品牌高尔夫球——与Titleist和TaylorMade的较量如何?
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