内容来源：https://techcrunch.com/2025/10/18/wikipedia-says-traffic-is-falling-due-to-ai-search-summaries-and-social-video/

内容总结：

维基百科作为互联网时代的知识灯塔，如今正面临流量下滑的挑战。维基媒体基金会最新报告显示，该平台人类用户访问量同比下滑8%，这一现象背后折射出数字信息生态的深刻变革。

基金会专家马歇尔·米勒指出，流量下降主要源于两大趋势：其一是生成式人工智能正在改变传统搜索模式，搜索引擎开始直接呈现答案而非提供外部链接；其二是年轻世代更倾向通过短视频等社交平台获取信息。尽管谷歌公司对AI摘要导致流量减少的说法存有异议，但这一趋势已引发业界关注。

值得注意的是，维基百科在坚守使命的同时也在积极求变。平台正在开发新的内容溯源框架，组建专项团队拓展读者群体，并持续招募志愿者参与内容建设。米勒特别强调，即使人们不直接访问网站，维基百科的知识仍在通过其他渠道传播，其核心价值并未减弱。

然而潜在危机依然存在。米勒警告，如果持续缺乏直接访问，将影响志愿者社区的活跃度和资金支持。为此，他呼吁使用维基内容的科技企业应当引导更多用户回访源网站，同时建议公众在获取信息时养成追溯源头的习惯，共同守护经过人工核验的可靠知识体系。

（注：原文中关于会议促销的重复内容与新闻主题无关，已作过滤处理）

中文翻译：

维基百科常被誉为互联网上最后一片净土——在这个日益充斥有毒社交媒体和人工智能垃圾的虚拟空间中，它始终保持着纯净。但最新迹象表明，这道知识防线也难逃时代洪流的冲击。维基媒体基金会的马歇尔·米勒在最新博文中透露，这部在线百科全书的人类用户浏览量同比下滑8%。

该基金会通过技术手段区分人类与机器流量。米勒指出，在更新机器人检测系统后发现，"五月至六月期间异常飙升的流量中，相当部分来自刻意规避检测的机器人程序"，这使得"过去数月人类访问量下滑"的真相浮出水面。

流量为何持续走低？米勒归因于"生成式人工智能与社交媒体正在重塑人们获取信息的方式"：一方面"搜索引擎越来越多地直接通过生成式AI提供答案，而非链接至维基百科等网站"；另一方面"年轻世代更倾向通过社交视频平台而非开放网络获取信息"。（谷歌公司已对"AI摘要导致搜索流量下降"的说法提出异议。）

米勒强调基金会乐见"知识获取方式的革新"，并指出即便用户不直接访问网站，源自维基百科的知识仍在持续传播，其重要性并未衰减。维基百科曾尝试开发AI摘要功能，但因编辑团队抗议而暂停推进。

但这种转变确实暗藏危机——当人们越来越忽视信息来源时，米勒警示道："维基百科访问量持续走低，可能导致内容建设志愿者流失，个人捐赠支持减少。"（值得一提的是，这些志愿者中不乏非凡之士——据悉上周维基百科编辑会议上，有位志愿者成功制服了持枪歹徒。）

为此，他呼吁使用维基百科内容的AI企业、搜索引擎和社交平台"必须引导更多用户访问源网站"。维基百科也正在构建新的内容溯源框架，并组建了两支专项团队拓展读者群体，同时公开招募志愿者。

米勒还呼吁公众以更宏观的视角"支持内容真实性与知识创作"。他在文中写道："网络检索时请主动查证信息来源，点击进入原始资料；向身边人普及可信赖的人工编纂知识的重要性，帮助他们理解生成式AI背后的内容皆由真实人类创造，这些创造者值得获得支持。"

【广告插播】
双人同行优惠：携伴参会立省60%
谷歌云、网飞、微软、Box、Phia、a16z、ElevenLabs、Wayve、Hugging Face、埃拉德·吉尔、维诺德·科斯拉——来自250多家行业巨头的精英将主持200余场专题会议，为初创企业成长注入洞见，助您抢占先机。另设300多个全领域初创项目展示单元。
10月27日前购票最高立省444美元，携伴购票更享六折优惠。

【广告重复】
双人同行优惠：携伴参会立省60%
谷歌云、网飞、微软、Box、Phia、a16z、ElevenLabs、Wayve、Hugging Face、埃拉德·吉尔、维诺德·科斯拉——来自250多家行业巨头的精英将主持200余场专题会议，为初创企业成长注入洞见，助您抢占先机。另设300多个全领域初创项目展示单元。
10月27日前购票最高立省444美元，携伴购票更享六折优惠。

英文来源：

Wikipedia is often described as the last good website on an internet increasingly filled with toxic social media and AI slop. But it seems the online encyclopedia is not completely immune to broader trends, with human pageviews falling 8% year-over-year, according to a new blog post from Marshall Miller of the Wikimedia Foundation.
The foundation works to distinguish between traffic from humans and bots, and Miller writes that the decline “over the past few months” was revealed after an update to Wikipedia’s bot detection systems appeared to show that “much of the unusually high traffic for the period of May and June was coming from bots that were built to evade detection.”
Why is traffic falling? Miller points to “the impact of generative AI and social media on how people seek information,” particularly as “search engines are increasingly using generative AI to provide answers directly to searchers rather than linking to sites like ours” and as “younger generations are seeking information on social video platforms rather than the open web.” (Google has disputed the claim that AI summaries reduce traffic from search.)
Miller says the foundation welcomes “new ways for people to gain knowledge” and argues this doesn’t make Wikipedia any less important, since knowledge sourced from the encyclopedia is still reaching people even if they don’t visit the website. Wikipedia even experimented with AI summaries of its own, though it paused the effort after editors complained.
But this shift does present risks, particularly if people are becoming less aware of where their information actually comes from. As Miller puts it, “With fewer visits to Wikipedia, fewer volunteers may grow and enrich the content, and fewer individual donors may support this work.” (Some of those volunteers are truly remarkable, reportedly disarming a gunman at a Wikipedia editors’ conference on Friday.)
For that reason, he argues that AI, search, and social companies using content from Wikipedia “must encourage more visitors” to the website itself.
And he says Wikipedia is taking steps of its own, for example by developing a new framework for attributing content from the encyclopedia. The organization also has two teams tasked with helping Wikipedia reach new readers, and it’s looking for volunteers to help.
2-FOR-1 DISCOUNT: Bring a +1 and save 60%
Google Cloud, Netflix, Microsoft, Box, Phia, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. And don’t miss 300+ showcasing startups in all sectors.
Bring a +1 and save 60% on their pass, or get your pass by Oct 27 to save up to $444.
2-FOR-1 DISCOUNT: Bring a +1 and save 60%
Google Cloud, Netflix, Microsoft, Box, Phia, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, Vinod Khosla — some of the 250+ heavy hitters leading 200+ sessions designed to deliver the insights that fuel startup growth and sharpen your edge. And don’t miss 300+ showcasing startups in all sectors. Bring a +1 and save 60% on their pass, or get your pass by Oct 27 to save up to $444.
Miller also encourages readers to “support content integrity and content creation” more broadly.
“When you search for information online, look for citations and click through to the original source material,” he writes. “Talk with the people you know about the importance of trusted, human curated knowledge, and help them understand that the content underlying generative AI was created by real people who deserve their support.”