为欧洲用户打造更个性化的数字健康体验。
内容来源：https://blog.google/innovation-and-ai/technology/health/google-docmorris-partnership/
内容总结：
谷歌携手欧洲领先药房打造个性化数字健康伴侣
欧洲民众的数字健康服务正迎来更人性化的升级。谷歌近日宣布与欧洲领先的在线药房DocMorris达成合作，旨在通过技术整合，为患者打造更直观、更贴心的全流程数字健康体验。
此次合作的核心是谷歌以人工智能技术助力DocMorris进行“AI优先”转型。双方将结合DocMorris深厚的医疗医药专业知识与谷歌一系列技术工具，包括Gemini模型的AI能力、谷歌云的安全基础设施以及谷歌广告和谷歌健康的相关服务，共同为数百万用户开发真正的“数字健康伴侣”。
合作聚焦三大方向，致力于让医疗健康服务更便捷：
- 个人健康助手：利用AI工具，开发能从症状自查到电子处方兑换提供全程支持的数字伴侣。
- 智能在线药房：为DocMorris超1100万活跃客户提供更直观、个性化的对话式AI药房购物体验。
- 安全私密体验：DocMorris将基础设施迁移至谷歌云，确保个人健康数据在欧盟数据中心内依据最高安全标准处理，同时DocMorris完全掌控自身数据。
DocMorris首席执行官沃尔特·赫斯表示：“此次转型的核心是患者。通过谷歌世界级的AI基础设施，我们能为个人提供直接、安全的通道，让其通过个性化、直观的体验管理自身健康历程。我们特意选择谷歌作为合作伙伴，是因为他们能让我们在满足数据隐私和安全最高要求的同时，保持完全的数字主权。”
谷歌相信技术能在提升医疗可及性方面发挥重要作用，期待与DocMorris持续合作，共同构建数字健康的未来。
中文翻译：
为欧洲用户打造更个性化的数字健康体验
从症状自查到处方管理，就医之路往往复杂曲折。科技能让这一切变得更简单、更贴心。为此，我们正与欧洲领先的在线药房DocMorris携手，共同构建更直观、更具支持性的数字健康服务新体验。
依托谷歌技术，我们将助力DocMorris实施"AI先行"战略转型，携手为千万用户打造真正的数字健康伙伴。这意味着将DocMorris深厚的医疗医药专业能力，与谷歌多维度技术工具深度融合——从Gemini模型的智能交互、谷歌云的安全基石，到谷歌广告与谷歌健康服务的协同赋能。
贯穿始终，让健康管理化繁为简
我们的合作将聚焦于简化日常健康需求，重点领域包括：
- 个人健康助手：DocMorris正运用谷歌AI工具开发数字伙伴，为用户提供从症状初现到电子处方兑换的全流程支持。
- 智能在线药房：对话式AI将为DocMorris超1100万活跃用户打造更直观、个性化的线上购药体验。
- 安全至上的设计理念：DocMorris将基础设施迁移至谷歌云，确保个人健康数据在欧盟数据中心安全处理，既符合顶级安全标准，又保障其对数据的完全自主权。
"本次转型的核心始终是患者，"DocMorris首席执行官沃尔特·赫斯表示，"借助谷歌世界领先的AI基础设施，我们通过个性化、直观的体验，让每个人都能安全、直接地管理自身健康历程。我们选择谷歌作为合作伙伴，正是因其在保障完全数字主权的同时，能满足数据隐私与安全的最高标准。"
我们坚信科技能为普惠医疗注入强大动力。期待与DocMorris持续携手，共同描绘数字健康的未来图景。
英文来源：
A more personal digital health experience for people in Europe
From understanding symptoms to managing prescriptions, navigating healthcare isn't always straightforward. Technology can help make it simpler and more personal. That's why we're partnering with DocMorris, one of Europe’s leading online pharmacies, to help build a more intuitive and supportive digital health experience.
We’re using our technology to support DocMorris in their AI-first transformation, with the goal of creating a true digital health companion for millions of people together. This means combining DocMorris' deep healthcare and pharmaceutical expertise with a range of Google's tools - from the AI capabilities in our Gemini models and the secure foundation of Google Cloud to the helpfulness of Google Ads and Google for Health.
Making healthcare easier, from start to finish
Our work will focus on making everyday health needs simpler and more accessible. Key areas will include:
- A personal health guide: Using our AI tools, DocMorris is developing a digital companion to help people get support and assistance all the way from symptom onset to redeeming an e-prescription.
- A helpful online pharmacy: Conversational AI will help make the online pharmacy shopping experience more intuitive and personalized for DocMorris’ 11 million active customers.
- A secure and private experience by design: DocMorris is migrating its infrastructure to Google Cloud. This ensures that personal health data is processed securely within EU data centers, meeting leading security standards, while giving DocMorris full control over its data.
"At its core, our transformation is all about the patient," says Walter Hess, CEO of DocMorris. "By using Google’s world-class AI infrastructure, we are giving individuals direct, secure access to their own health journeys through a personalized and intuitive experience. We have intentionally chosen Google as our partner because they enable us to maintain full digital sovereignty while meeting the highest requirements for data privacy and security."
We believe technology can play a powerful role in making healthcare more accessible. We look forward to continuing our work with DocMorris to help build the future of digital health together.