内容来源：https://techcrunch.com/2026/03/01/google-looks-to-tackle-longstanding-rcs-spam-in-india-but-not-alone/

内容总结：

谷歌在印度市场推广其富通信服务（RCS）时，长期面临垃圾信息泛滥的困扰。为此，该公司正寻求与当地电信运营商深化合作，以强化平台防护能力。近日，印度第二大电信运营商巴蒂电信宣布与谷歌达成合作，将其网络级垃圾信息过滤系统整合至印度的RCS生态中，旨在提升对骚扰信息和欺诈行为的防控水平。

印度庞大的移动用户基数、数字支付的快速增长以及激进的企业营销策略，使其成为各类消息渠道中垃圾和欺诈信息尤为猖獗的市场。2022年，谷歌曾因用户对RCS商业推广信息的投诉激增，一度在印度暂停该平台上的商业促销活动。然而，垃圾信息问题至今未能彻底解决。

巴蒂电信表示，此前对与谷歌深化合作持谨慎态度，核心诉求是确保RCS信息流经其自有反垃圾过滤系统。此次合作将融合巴蒂电信的网络智能与谷歌RCS平台，实现对商业信息的实时核查，包括发送方验证、垃圾信息检测及用户免打扰设置执行。巴蒂电信称，此举是全球首次将电信运营商的反垃圾过滤系统直接整合至互联网消息平台。

谷歌安卓生态系统总裁萨米尔·萨马特在声明中称，公司将继续与全球运营商生态合作，为RCS用户打造统一可靠的消息体验。此举暗示该合作模式未来可能向印度以外市场推广。

印度是谷歌消息服务战略的关键市场，拥有超10亿互联网用户和7亿智能手机用户。行业分析指出，此次深度合作旨在弥补富消息生态中长期存在的安全漏洞。合作成效预计将通过垃圾信息量、用户投诉量、欺诈案件发生率等指标体现。

巴蒂电信近一年来持续加强反垃圾信息治理，其AI系统已拦截超710亿次骚扰电话和29亿条垃圾信息，推动网络内涉诈经济损失下降约69%。谷歌则将RCS定位为短信的升级替代方案，2025年5月曾宣布该标准在美国日均处理信息量已超10亿条。

目前谷歌未透露是否会在其他市场推广类似运营商合作，也未预估此举对垃圾及欺诈信息的抑制效果。

中文翻译：

由于持续存在的垃圾信息投诉问题给谷歌在印度推广富通信服务（RCS）蒙上阴影，该公司正寻求与运营商深化整合以加强平台防护。印度第二大电信运营商巴蒂电信（Bharti Airtel）近日宣布，已与谷歌合作将其网络级垃圾信息过滤系统接入该国RCS生态系统。双方表示，此举旨在增强对平台骚扰信息和欺诈行为的防护能力。

印度庞大的移动用户基数、数字支付的快速增长以及激进的企业营销策略，使其成为各消息渠道中垃圾信息和欺诈问题尤为突出的市场。2022年，谷歌RCS（主要通过谷歌信息应用推送）的垃圾广告投诉量激增，迫使该公司在印度暂停平台商业推广。但至今仍有用户反映谷歌信息应用中存在骚扰信息，表明问题尚未彻底解决。

巴蒂电信透露，此前对深化与谷歌RCS合作持谨慎态度，直到确保流量能经由自身反垃圾系统过滤后才推进合作，这反映出运营商对欺诈风险上升的担忧。该公司发言人表示："我们先前未接入谷歌系统，是因为坚持要求RCS信息必须首先通过巴蒂反垃圾过滤器。"

根据合作协议，巴蒂电信的网络智能系统将与谷歌RCS平台结合，实现对商业信息的实时核查，包括发送方验证、垃圾信息检测及用户免打扰设置执行。巴蒂称这是全球首次将电信运营商反垃圾过滤系统直接集成至互联网消息平台，不过双方未提供对比数据细节。

谷歌安卓生态系统总裁萨米尔·萨马特在声明中表示："我们致力于与全球运营商生态持续协作，为RCS用户打造统一可靠的消息体验。"该表态暗示该公司可能将这一模式推广至印度以外的市场，以推动RCS生态系统安全标准化。

印度对谷歌的消息业务战略具有关键意义——该国拥有超10亿互联网用户和逾7亿智能手机用户。据《世界人口综述》数据，印度同时是8.53亿WhatsApp用户的大本营，凸显出移动消息领域的竞争规模。

赛迪顾问行业研究集团副总裁普拉布·拉姆指出，此次深度合作旨在弥补富媒体消息生态长期存在的安全漏洞。他表示："合作成效应体现在垃圾信息量、用户投诉量、欺诈事件发生率的下降，以及合法信息互动率的提升。"

过去一年间，巴蒂电信持续加强反垃圾信息治理，其人工智能系统已拦截超710亿次骚扰电话和29亿条垃圾信息，推动网络内欺诈相关经济损失下降近69%。

从更宏观层面看，谷歌正将RCS定位为短信的继任者。该公司2025年5月披露，基于28天平均值统计，该标准在美国日均处理信息量已突破10亿条。谷歌未透露是否计划在其他市场推行类似运营商整合，也未预估此举对垃圾及欺诈信息的抑制效果。

英文来源：

As persistent spam complaints have clouded Google’s Rich Communication Services (RCS) push in India, the company is turning to deeper carrier integration to bolster protections on the platform.
On Sunday, Bharti Airtel, India’s second-largest telecom operator with over 463 million subscribers, said it had partnered with Google to integrate the carrier’s network-level spam filtering into the RCS ecosystem in the country. The move is aimed at strengthening protections against unwanted messages and fraud on the platform, the companies said.
India has emerged as a particularly challenging market for spam and fraud across messaging channels, driven by the country’s vast mobile user base, rapid growth in digital payments, and aggressive enterprise marketing practices. In 2022, complaints about unsolicited ads on Google’s RCS — delivered primarily through the Google Messages app — were significant enough to prompt the company to temporarily pause business promotions on the platform in India. However, some users continue to report frustration with spam messages on Google Messages, suggesting the issue has not fully abated.
Airtel said it had been cautious about deeper alignment with Google’s RCS until traffic could be routed through its own spam controls, highlighting carrier concerns about rising fraud risks.
“We had not onboarded Google because we first wanted RCS messages to be routed through the Airtel spam filter,” an Airtel spokesperson said.
Under the partnership, Airtel’s network intelligence will be combined with Google’s RCS platform to enable real-time checks on business messaging, including sender verification, spam detection, and enforcement of users’ do-not-disturb preferences. Airtel described the move as a “global first” for integrating a telecom operator’s spam filtering directly into an over-the-top messaging platform, though the companies did not provide comparative details.
“We are committed to continuing to work with the broader ecosystem of carriers to create a consistent and trusted messaging experience for RCS users around the world,” Sameer Samat, president of Android ecosystem at Google, said in a statement. The comment signals the company may look to extend the model beyond India as it works to standardize security across the RCS ecosystem.
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India represents a critical market for Google’s messaging ambitions, with more than a billion internet users and over 700 million smartphone users. The country is also home to over 853 million WhatsApp users, according to World Population Review, underlining the scale of competition in mobile messaging.
Prabhu Ram, vice president for the industry research group at CyberMedia Research, said the deeper carrier integration reflects efforts to plug longstanding weaknesses in rich messaging ecosystems that have been vulnerable to spam and fraud.
“The efficacy of this partnership should be reflected in metrics such as reductions in spam volume, user complaints, and fraud incidence, as well as improvements in engagement with legitimate messages,” Ram told TechCrunch.
Airtel has been stepping up its anti-spam efforts over the past year, saying its AI-led systems have blocked more than 71 billion spam calls and 2.9 billion spam messages, helping drive a nearly 69% drop in fraud-related financial losses on its network.
More broadly, Google has been positioning RCS as the successor to SMS, saying in May 2025 that the standard was handling more than a billion messages daily in the U.S., based on a 28-day average.
Google did not say whether similar carrier integrations are planned for other markets or provide estimates for how much the move could reduce spam and fraud.