Xbox负责人菲尔·斯宾塞即将离开微软。
内容总结：
微软游戏业务高层重大调整：菲尔·斯宾塞卸任，阿莎·夏尔玛接棒
微软首席执行官萨提亚·纳德拉于2月20日宣布，微软游戏业务首席执行官菲尔·斯宾塞即将退休。其职位将由微软核心人工智能部门总裁阿莎·夏尔玛接任，她将出任微软游戏业务执行副总裁兼首席执行官，直接向纳德拉汇报。
纳德拉在声明中高度评价了夏尔玛的过往履历，称其在微软及此前在Instacart、Meta任职期间，拥有构建覆盖数十亿用户规模平台与生态的深厚经验，这将有助于引领微软游戏业务步入下一个增长阶段。
斯宾塞本人在社交平台X上表达了对夏尔玛的支持与信心，称其带领的团队才华横溢、心系玩家，相信她将夯实已有基础，在未来更好地支持Xbox社区。
此次调整伴随一系列人事变动：现任Xbox游戏工作室负责人马特·布提将晋升为首席内容官，向夏尔玛汇报。而此前被视为斯宾塞潜在接班人的Xbox品牌重要代言人、Xbox总裁莎拉·邦德已确认离职，寻求“新的篇章”。
菲尔·斯宾塞自1988年加入微软，深度参与Xbox业务逾二十年，其任内最具影响力的举措包括推出游戏订阅服务Xbox Game Pass，以及主导了从2018年至2022年的一系列重大收购，其中以687亿美元收购动视暴雪最为瞩目。
然而，微软游戏业务近期面临挑战：在本世代主机竞争中难以撼动索尼与任天堂的地位，部门经历多轮裁员，2025年营收持续下滑，并上调了主机及Game Pass Ultimate订阅服务的价格。夏尔玛接手的业务正处在一个充满挑战的时期。
在致员工的邮件中，夏尔玛简要概述了其未来方向：继续开发“优质游戏”、重新聚焦核心Xbox粉丝、并探索“新的商业模式与游玩方式”。这些举措能否扭转Xbox业务的现状，仍有待观察。
中文翻译：
微软Xbox负责人菲尔·斯宾塞即将离职
微软核心人工智能部门总裁将接掌相关业务
微软首席执行官萨提亚·纳德拉宣布，微软游戏业务首席执行官菲尔·斯宾塞即将退休。微软核心人工智能部门总裁阿莎·夏尔马将接替斯宾塞的职务，而现任Xbox总裁莎拉·邦德也将卸任。
纳德拉表示："我长期看好游戏业务及其在我们消费者战略中的核心地位。展望未来，我很高兴宣布阿莎·夏尔马将出任微软游戏业务执行副总裁兼首席执行官，并直接向我汇报。过去两年在微软任职期间，以及此前担任Instacart首席运营官和Meta副总裁时，阿莎始终致力于构建覆盖数十亿用户的服务体系，培育繁荣的消费者与开发者生态。她在平台建设拓展、商业模式与长期价值对接以及全球化运营方面拥有深厚经验，这些都将引领我们的游戏业务迈向新的增长阶段。"
在社交媒体平台X的推文串中，斯宾塞分享了对夏尔马新任职务的看法："看到阿莎即将接任首席执行官，我倍感振奋。她将加入一个卓越的团队——这里汇聚着才华横溢、充满热忱且始终致力于服务玩家的伙伴。见证她以探索精神与夯实既有基础的决心投入工作，使我相信未来数年我们的Xbox社区将继续获得有力支持。"
除夏尔马外，现任Xbox游戏工作室负责人马特·布提将晋升为首席内容官，并向夏尔马汇报。曾与斯宾塞共同担任Xbox品牌公众形象、并被外界视为其接班人的莎拉·邦德，现已决定离开微软"开启人生新篇章"。邦德目前尚未就离职事宜公开发表声明。
斯宾塞自1988年加入微软，至少从2001年起便参与Xbox相关业务。他于2013年开始全面负责微软游戏品牌及其旗下工作室与订阅产品，2017年升任游戏业务执行副总裁，2022年正式出任微软游戏业务首席执行官。斯宾塞对Xbox最深远的影响当属创立了被称为"游戏界奈飞"的Game Pass服务，以及2018年至2022年间主导的多轮工作室收购——既包括Double Fine等小型工作室，也涵盖斥资687亿美元对动视暴雪的世纪并购。
尽管坐拥众多开发团队与知识产权储备，微软在本世代主机竞争中仍难以与索尼、任天堂抗衡。其游戏部门经历大规模裁员，2025全年营收持续下滑，主机与Game Pass终极版服务的涨价举措可能使未来形势更趋严峻。从诸多层面来看，夏尔马接手的可谓一个亟待重整的局面。
关于具体规划，纳德拉公告中附带的夏尔马致员工邮件未透露过多细节。夏尔马表示将继续开发"精品游戏"，"重新聚焦"核心Xbox粉丝群体，并"探索全新商业模式与游戏体验"。这些举措能否扭转Xbox的颓势，仍有待时间验证。
【2026年2月20日东部时间下午4:52更新】补充菲尔·斯宾塞在X平台发布的声明内容。
英文来源：
Xbox head Phil Spencer is leaving Microsoft
The President of Microsoft's CoreAI division will take over the reins.
Phil Spencer, CEO of Microsoft Gaming, is retiring, Satya Nadella has announced. Asha Sharma, the President of Microsoft's CoreAI division is taking over Spencer's role, while Sarah Bond, the current President of Xbox, is resigning.
"I am long on gaming and its role at the center of our consumer ambition, and as we look ahead, I’m excited to share that Asha Sharma will become Executive Vice President and CEO, Microsoft Gaming, reporting to me," Nadella says. "Over the last two years at Microsoft, and previously as Chief Operating Officer at Instacart and a Vice President at Meta, Asha has helped build and scale services that reach billions of people and support thriving consumer and developer ecosystems. She brings deep experience building and growing platforms, aligning business models to long-term value, and operating at global scale, which will be critical in leading our gaming business into its next era of growth."
I’m excited for @asha_shar as she steps into the CEO role. She’s joining an incredible group of people; teams full of talent, heart, and a deep commitment to the players they serve. Watching her lean in with curiosity and a real desire to strengthen the foundation we've built…
— Phil Spencer (@XboxP3) February 20, 2026
In a thread on X, Spencer shared his thoughts on Sharma’s new position. “I’m excited for [Asha Sharma] as she steps into the CEO role,” Spencer wrote. “She’s joining an incredible group of people; teams full of talent, heart, and a deep commitment to the players they serve. Watching her lean in with curiosity and a real desire to strengthen the foundation we've built gives me confidence that our Xbox communities will be well supported in the years ahead.”
Alongside Sharma, Matt Booty, the current head of Xbox Game Studios, is getting promoted to Chief Content Officer, and will report to Sharma. Sarah Bond, who like Spencer served as a public face for the Xbox brand and was assumed to be his successor, is leaving Microsoft to "begin a new chapter." Bond has yet to make a public statement about her resignation.
Spencer joined Microsoft in 1988, and has worked on Xbox since at least 2001. He assumed responsibility for Microsoft's gaming brand and its various studios and associated subscription products in 2013, before becoming an Executive VP of Gaming in 2017 and later CEO of Microsoft Gaming in 2022. Spencer's biggest impact on Xbox will likely be remembered as the creation of Game Pass, Microsoft's "Netflix for Games" and the wave of studio acquisitions Microsoft completed from 2018 to 2022, which included smaller studios like Double Fine and the massive $68.7 billion purchase of Activision Blizzard King.
While Microsoft has plenty of developers and IP to fall back on, it's struggled to compete with the likes of Sony and Nintendo during the current console generation. Microsoft's gaming division has gone through widespread layoffs, its revenue continued to fall throughout 2025 and it raised the prices of both its consoles and Game Pass Ultimate, which likely won't help things going forward. Sharma is in many ways inheriting a broken-down car.
As far as her plans go, Sharma’s email to staff that was included in Nadella's announcement is light on details. Sharma says she plans to continue developing "great games," wants to "recommit" to core Xbox fans and "invent new business models and new ways to play." Whether that’s enough to turn Xbox's fortunes around remains to be seen.
Update, February 20, 4:52PM ET: Added statement from Phil Spencer shared on X.