内容来源：https://www.geekwire.com/2026/former-amazon-execs-raise-15m-for-agentic-commerce-startup-that-uses-ai-to-generate-custom-storefronts/

内容总结：

西雅图初创公司Spangle AI近日宣布完成1500万美元A轮融资，由NewRoad Capital Partners领投。该公司致力于为电商品牌提供实时个性化购物体验生成服务。

Spangle由多位亚马逊前技术高管于去年创立，其系统能根据顾客从社交媒体、AI搜索工具等外部渠道进入时的场景，即时生成定制化店铺界面。例如，点击Instagram广告的消费者可能看到沉浸式社交浏览体验，而搜索连衣裙的用户可能获得包含相关活动产品的页面。

公司CEO马朱·库鲁维拉指出，传统电商页面无法承接来自外部渠道的用户旅程。Spangle通过生成式AI技术，依据零售商产品目录和品牌指南，根据用户意图动态调整商品展示与页面布局，无需依赖用户历史数据。

目前REVOLVE、Steve Madden等时尚品牌已采用该服务。据称使用后转化率最高提升50%，广告投资回报率显著改善。成立9个月来已签约9家企业客户。

本轮融资方还包括Madrona、DNX Ventures等机构，公司累计融资额达2100万美元。Spangle正进军"智能体商业"新赛道，或将挑战Adobe等传统电商个性化服务商。

中文翻译：

西雅图初创公司Spangle AI近日宣布完成1500万美元A轮融资，由NewRoad Capital Partners领投。这家新兴企业致力于帮助在线零售商实时构建个性化购物体验。

Spangle由亚马逊前技术高管于去年创立，其系统能根据来自社交平台、AI搜索工具乃至自主购物代理的流量数据，即时为每位顾客生成定制化店铺界面。例如，点击Instagram广告的消费者可能看到模拟社交浏览的界面；搜索连衣裙的用户则可能获得包含相关活动产品的专属页面。

公司认为，当前为品牌官网直接访问者设计的电商架构正被更具场景化的模式取代。Spangle首席执行官马朱·库鲁维拉指出："现有网站无法延续来自外部渠道的用户旅程。"这位曾负责亚马逊Prime物流业务的前副总裁强调，传统产品页面已无法满足需求。

Spangle系统依托最新生成式AI工具，不依赖用户身份或历史个性化数据，而是聚焦购物意图与场景——无论消费者在浏览、比价还是准备购买——并相应调整商品选择、页面布局与内容呈现。该系统通过零售商的产品目录、品牌指南和绩效数据进行训练。

该模式已获得REVOLVE、Steve Madden、Alexander Wang等时尚零售巨头的青睐。据透露，使用Spangle的客户转化率最高提升50%，广告投资回报率显著改善。公司成立前九个月已签约九家企业客户，但未披露具体营收数据。

库鲁维拉表示，电商零售商并不缺乏吸引顾客注意力的手段，但用户点击广告后的体验才是关键挑战。"如何将外部流量转化为实际购买，是所有品牌面临的重大难题。"

在正兴起的代理式商务领域，Spangle作为新入局者可能挑战现有网站体验服务商及Adobe、万事达卡Dynamic Yield等电商个性化竞争对手。库鲁维拉曾任职于微软、霍尼韦尔、Milliman等企业，并担任过估值110亿美元的一键结账服务商Bolt的首席执行官兼首席技术官。

联合创始人兼首席技术官王飞曾任萨克斯第五大道旗下Saks OFF 5TH首席技术官，并在亚马逊担任工程师近12年。本轮融资方还包括DNX Ventures、Streamlined Ventures等机构投资者及天使投资人，公司累计融资额已达2100万美元。

英文来源：

Spangle AI, a new Seattle startup that helps online retailers build customized shopping experiences in real-time, announced a $15 million Series A investment round led by NewRoad Capital Partners.
Founded last year by former technology leaders at Amazon, Spangle can instantly generate a tailored storefront for individual customers based on how traffic flows in from social platforms, AI search tools, and even autonomous shopping agents.
For example, a shopper clicking an Instagram ad might see an experience that mirrors social browsing. Or, someone looking for dresses could be served a page with other relevant events-related products.
Spangle is betting that the existing e-commerce stack, built for customers coming directly to a brand’s website, is getting replaced with something more contextual — beyond the traditional product page.
“The problem is that websites are not designed to continue a journey that originated somewhere else,” said Spangle CEO Maju Kuruvilla, a former vice president at Amazon, where he worked on Prime logistics and fulfillment.
Spangle’s system, powered by the latest generative AI tools, does not rely on user identity or historical personalization. Instead, it focuses on intent and context — whether a shopper is browsing, comparison-shopping, or ready to buy — and adapts product selection, layout, and content accordingly. It’s trained on a retailer’s catalog, brand guidelines, and performance data.
The approach has resonated with large fashion and retail brands including REVOLVE, Steve Madden, and Alexander Wang. According to the company, customers using Spangle have seen conversion lifts of up to 50% and significant improvements in return on ad spend. The company says it has landed nine enterprise customers in its first nine months. It declined to share specific revenue metrics.
Kuruvilla said e-commerce retailers don’t have a problem figuring out how to catch a customer’s interest. But he believes what happens after a shopper clicks on an advertisement is a different story.
“Conversion from all this traffic that’s discovered outside is a huge problem for all these brands,” he said.
Spangle is a new player in the emerging field of agentic commerce that could challenge existing on-site experience vendors and other e-commerce personalization competitors such as Adobe or Mastercard Dynamic Yield.
Kuruvilla previously was CEO and CTO at Bolt, the controversial “one-click checkout” e-commerce startup that reached a valuation of $11 billion. He also worked at Microsoft, Honeywell, and Milliman.
Spangle co-founder and CTO Fei Wang was CTO at Saks OFF 5th, a subsidiary of Saks 5th Avenue. Wang also spent nearly 12 years at Amazon as an engineer.
Seattle-based Madrona, which previously invested, was part of the latest round, in addition to DNX Ventures, Streamlined Ventures, and other angel investors. Total funding to date is $21 million.