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DoorDash推出Zesty,这是一款借助人工智能发现新餐厅的社交应用。

qimuai 发布于 阅读:37 一手编译


DoorDash推出Zesty,这是一款借助人工智能发现新餐厅的社交应用。

内容来源:https://techcrunch.com/2025/12/16/doordash-rolls-out-zesty-an-ai-social-app-for-discovering-new-restaurants/

内容总结:

美国外卖平台DoorDash近日推出一款名为“Zesty”的AI社交应用,旨在帮助用户快速发现本地餐厅,标志着该公司从外卖服务向社交化本地生活探索领域拓展。

该应用目前已于旧金山湾区和纽约上线,用户可使用DoorDash账户登录,通过AI聊天机器人获取个性化推荐。例如,输入“威廉斯堡适合内向者的低调晚餐地点”等具体需求,即可获得定制化建议。系统也会提供“适合团体的早午餐地点”“具有复古氛围的浪漫晚餐”等推荐提示。

DoorDash联合创始人安迪·方表示,该应用聚合了DoorDash、谷歌地图、TikTok等多平台信息,以精选网络最佳推荐。应用还能通过学习用户偏好优化推荐结果,用户可收藏感兴趣的地点并与他人分享。此外,用户可像在社交网络上一样浏览、发布餐厅照片与评论,关注其他用户并探索其分享内容。

公司发言人称,此次推出Zesty是希望通过个性化搜索和社交分享,帮助用户更便捷地发现周边优质餐厅、咖啡馆、酒吧等场所,目前正在测试阶段以优化本地生活发现体验。

此次推出独立应用是DoorDash拓展非配送业务的最新举措。今年以来,该平台已陆续推出店内就餐预约、到店奖励等功能。尽管部分用户可能习惯使用谷歌搜索或现有AI工具寻找餐厅,但Zesty为热衷通过社交网络探索餐饮选择的用户提供了新选择。

据彭博社报道,该应用上线消息首次披露后,已引发行业关注。

中文翻译:

DoorDash推出了一款名为"Zesty"的全新人工智能社交应用,旨在帮助用户快速发现本地餐厅。该应用目前已在旧金山湾区和纽约率先上线。

通过这款应用,DoorDash正从外卖服务领域拓展至社交与探索领域。其核心理念是让用户在寻找新餐厅时,无需再翻阅大量不同平台的评价、查询各式菜单或浏览TikTok视频。

用户使用DoorDash账户登录后,即可通过AI聊天机器人获取个性化推荐。该公司在Instagram宣传帖中举例,用户可输入"威廉斯堡适合内向者的低调晚餐好去处"这类提示词获取精准推荐。应用还会提供"适合多人聚会的早午餐地点""具有复古情调的浪漫晚餐"等推荐词条。

DoorDash联合创始人安迪·方在X平台发文称,该应用整合了DoorDash、谷歌地图、TikTok等多平台信息,"旨在为用户精选全网最佳推荐方案"。应用会持续学习用户偏好,当发现感兴趣的推荐内容时,用户可收藏或分享给他人。

用户可像使用其他社交平台那样,查看并分享餐厅实拍照片与点评,浏览他人发布的内容,还能关注其他美食爱好者。

DoorDash发言人向TechCrunch证实:"我们始终致力于探索新方式,帮助人们与社区优质资源建立连接。目前正在测试的Zesty应用,通过个性化搜索和社交分享功能,让用户能更便捷地发现周边优质餐厅、咖啡馆、酒吧等场所。我们期待从早期测试者那里获得宝贵反馈,持续优化本地探索体验。"

(加入Disrupt 2026等候名单的推广内容重复出现两次,此处按原文结构保留)

该应用上线的消息由彭博社率先报道。虽然部分用户可能更倾向于直接使用谷歌搜索而非下载新应用,对于已习惯使用ChatGPT和Gemini等AI工具寻找餐厅的用户而言,这款专注于餐厅探索的社交应用或许能带来全新体验。

此次推出Zesty应用是DoorDash拓展非配送服务的最新举措。今年早些时候,该公司已推出餐厅预订功能和到店消费奖励计划,持续拓宽业务边界。

英文来源:

DoorDash is launching a new AI-powered social app that’s designed to help users quickly find local restaurants. The app, called Zesty, is initially available in the San Francisco Bay Area and New York.
With the app, DoorDash is branching out beyond food delivery and stepping into the social and discovery space. The idea behind the app is to get rid of the need to read a bunch of different reviews, look up different menus, or browse TikTok when looking for a new place to eat.
Once people open the app and sign in with their DoorDash accounts, they can ask an AI chatbot for personalized recommendations based on what they’re looking for. In an Instagram promo post, the company shared that users can type prompts like, “A low-key dinner in Williamsburg that’s actually good for introverts” to find specific recommendations. Users will also see suggested prompts, such as “Brunch spots good for groups,” and “Romantic dinner with a vintage feel.”
DoorDash co-founder Andy Fang wrote in an X post that the app aggregates info across DoorDash, Google Maps, TikTok, and more to “curate the best suggestions from the web.”
The app also learns your tastes to figure out what you do and don’t like. Once you come across a recommendation you’re interested in, you can save it and share it with others.
Users can view and share photos and comments about restaurants they’ve visited, discover content from others, and follow people just like on any social network.
“At DoorDash, we’re always looking for new ways to help people connect with the best of their communities,” a DoorDash spokesperson confirmed to TechCrunch. “We’re piloting an app called Zesty to make it easier to discover great nearby restaurants, coffee shops, bars, and more through personalized search and social sharing. We’re excited to learn from early testers as we keep shaping what local discovery can look like.”
Join the Disrupt 2026 Waitlist
Add yourself to the Disrupt 2026 waitlist to be first in line when Early Bird tickets drop. Past Disrupts have brought Google Cloud, Netflix, Microsoft, Box, Phia, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, and Vinod Khosla to the stages — part of 250+ industry leaders driving 200+ sessions built to fuel your growth and sharpen your edge. Plus, meet the hundreds of startups innovating across every sector.
Join the Disrupt 2026 Waitlist
Add yourself to the Disrupt 2026 waitlist to be first in line when Early Bird tickets drop. Past Disrupts have brought Google Cloud, Netflix, Microsoft, Box, Phia, a16z, ElevenLabs, Wayve, Hugging Face, Elad Gil, and Vinod Khosla to the stages — part of 250+ industry leaders driving 200+ sessions built to fuel your growth and sharpen your edge. Plus, meet the hundreds of startups innovating across every sector.
News of the app’s launch was first reported by Bloomberg.
Of course, some people may not want to download a whole new app to find new restaurants when they could simply use Google. For people who have already embedded AI into their daily lives, they may already be using services like ChatGPT and Gemini to discover new restaurants. However, the app could be a welcome launch for people who want to be part of a social network that’s all about discovering new restaurants.
The launch of the new app marks DoorDash’s latest effort to branch beyond delivery services, as the company earlier this year launched features that allow customers to make reservations for in-person dining and earn in-store rewards.

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