新加坡电信首席执行官借助Microsoft 365 Copilot激发创意灵感,成功捕获重要商机。

内容总结:
新加坡电信集团新加坡公司首席执行官黄天冲在回顾使用微软365 Copilot人工智能助手一年来的体验时表示,该工具已从最初的生产力辅助,演变为其战略思考的"陪练伙伴"。
黄天冲于2023年6月出任现职,负责推动公司消费者与企业业务整合。在管理约5000人团队的过程中,他逐步将Copilot深度融入日常工作。最初仅将其作为搜索引擎使用,如今已能借助该工具快速汇总邮件资讯、分析电信行业数据,甚至在制定公司新版愿景声明时获得战略主题灵感。
"它让我更快进入深度思考状态,从而获得更多洞察。"黄天冲表示。在当前复杂多变的商业环境中,Copilot帮助他更快处理信息、预判潜在问题,从而做出更从容的决策。这位首席执行官形容,传统管理者需要依靠广泛阅读和人脉网络获取信息,而现在Copilot成为了随时可用的可靠智库。
作为公司向"未来AI优先电信运营商"转型战略的重要组成部分,黄天冲将AI部署置于业务发展的核心位置。他将自己的领导风格比作爵士乐队领奏——在无乐谱的情况下即兴发挥、随机应变,而Copilot正是应对这种不确定性的重要工具。
值得一提的是,这位科技践行者还将AI应用于个人生活。去年10月,他通过Copilot推荐的鱿鱼与虾饵组合,在南中国海成功钓获一条18公斤的海鲡。从职场到生活,人工智能正成为现代管理者应对复杂挑战的新型伙伴。
中文翻译:
大约一年前,当黄天聪首次开始使用微软365 Copilot时,他的反应从好奇与怀疑,逐渐转变为谨慎的乐观与兴奋。
"最初的感觉五味杂陈,我就是这样起步的。"这位新加坡电信公司(Singtel Singapore)首席执行官说道。该公司负责新加坡电信集团在新加坡的电信业务,并支持其在亚洲和欧洲的全球网络。
黄天聪于2023年6月加入新加坡电信担任首席执行官,负责推动新加坡电信消费者与企业业务的整合。此后,他致力于提升此次重组带来的效率,并在约五千人的团队中培育一种敏捷、坚韧且面向未来的文化。
起初,黄天聪将Copilot当作搜索引擎使用。随着对其功能的探索,他发现通过让它总结电子邮件和当日新闻,可以节省大量时间。
如今,他已更进一步,将Copilot及其"研究员"智能体视为"思维上的陪练伙伴",并在微软办公工具套件中以更集成化的方式使用它。
"它最初是生产力工具,但正逐渐演变为让我能从事更多战略性工作的赋能者。"他说。
他与这款生成式AI助手最难忘的一次互动,发生在他深入参与战略规划季并着手更新公司愿景声明时。
他向Copilot输入了电信行业环境的相关数据,并要求其提出值得考虑的战略主题。
其回应令他印象深刻。
"我的Copilot给了我好几个值得深思的好点子。它迅速将我带入一个能对该主题产生更多洞见的思维空间。"他说。
黄天聪将他的"AI伙伴"视为帮助他成为更自信、更高效领导者的功臣。尤其是在当前商业环境下,多重事件可能带来复杂且不可预测的挑战,需要快速响应。
他表示,Copilot如同一个力量倍增器——帮助他更快地筛选信息,在潜在问题浮出水面之前预判它们,并以更大的信心做出回应。
"在过去,我们必须学识渊博、广泛阅读、人脉通达,才能从生态系统中获取海量信息流,"他说,"但如今有了Copilot,我就拥有了一个随时在线的可信赖资源。"
通过使用Copilot来熟悉陌生议题并为众多会议做准备,黄天聪拥有了更多决策时间。同时,他无需给本已肩负重任的高级管理团队增加额外压力。
在工作场所部署AI以提升客户体验是新加坡电信的重点工作。该公司近期宣布了其愿景,即成为"未来AI优先的电信公司"。在黄天聪看来,这一战略转向意味着采用AI已成为"我们当前工作的核心与首要任务"。
黄天聪将自己的领导风格比作爵士乐队的领队:面对不确定性时,能够即兴发挥、灵活应变,并激发团队的最佳表现。这与商业中常引用的交响乐团指挥比喻形成对比——后者是首席执行官引导乐手演奏既定曲目。
"这意味着在没有剧本时也不慌乱,只需跟随节奏继续演奏。当你没有剧本时,Copilot能提供巨大帮助。"他说。
他也在个人生活中使用Copilot。去年十月,Copilot助他在南海深海钓鱼时收获了一条重磅战利品:一条40磅的军曹鱼。
"我让Copilot帮我找出那年那段时间最佳的活饵组合,"黄天聪说,"它建议我用鱿鱼和虾,而不是我们常用的小鱼。结果真的奏效了。"
顶部图片:新加坡电信首席执行官黄天聪。照片由新加坡电信提供。背景图片由微软Copilot生成。
英文来源:
When Ng Tian Chong first began using Microsoft 365 Copilot about a year ago, his reaction ranged from curiosity and skepticism to cautious optimism and excitement.
“It was a mixed bag. That’s how I started,” said the CEO of Singtel Singapore, which drives Singtel Group’s telecommunications business in Singapore and supports its global network in Asia and Europe.
Ng joined Singtel as CEO in June 2023 to oversee the merger of Singtel Singapore’s consumer and enterprise businesses. Since then, he’s been driving efficiencies from that restructuring and building a culture that’s agile, resilient, and ready for the future across a team of about 5,000 people.
Initially, Ng used Copilot as a search engine. As he explored its capabilities, he found he could save time by asking it to summarize emails and the day’s news.
Now he’s progressed to treating Copilot, and its agent Researcher, as a “sparring partner for thoughts,” and uses it in a more integrated way across the Microsoft suite of office tools.
“It started as a productivity tool but it’s evolving into an enabler for me to do more strategic things,” he said.
His most memorable interaction with the generative AI assistant happened when he was deep in strategic planning season and was working on a refreshed vision statement.
He fed Copilot with data on the telco environment and asked it to come up with strategic themes worth considering.
Its response left a deep impression.
“My Copilot gave me several good things to think about. It quickly got me into a space where I could unlock more insights about that topic,” he said.
Ng credits his “AI companion” with helping him become a more confident, effective leader. Particularly in the current business environment where multiple events can create complex, unpredictable challenges that call for quick responses.
He says Copilot acts as a force multiplier – helping him cut through information faster, anticipate potential issues before they surface and respond with greater confidence.
“In the old days, we had to be well-learned, well-read, well-connected, well-networked to get that massive flow of information from the ecosystem,” he said. “But today with Copilot, I have a trusted resource that’s there.”
By using Copilot to brief him on unfamiliar subjects and prepare for his many meetings, Ng has more time for decision-making. And he doesn’t need to place additional pressure on his team of senior leaders who already juggle demanding portfolios.
Deploying AI in the workspace and for customer experience is a priority for Singtel, which recently announced its vision to be an “AI-first telco of the future.” According to Ng, this strategic pivot means adopting AI is “front and center of what we do now.”
Ng likens his leadership style to that of a leader of a jazz band who can improvise, adapt and bring out the best in an ensemble when faced with uncertainty. This contrasts with the orchestra conductor metaphor often cited in business, where a CEO guides musicians to play a set piece.
“This means not panicking when there isn’t a script and just play on with the rhythm. Copilot helps a lot when you don’t have a script,” he said.
He also uses Copilot in his personal life. In October, it helped him land a whopper: a 40-pound cobia while deep-sea fishing in the South China Sea.
“I asked Copilot to help me figure out the best combination of live bait for that time of the year,” said Ng. “It advised me to use squid and prawn, instead of our usual small fish. It worked.”
Top image: Ng Tian Chong, CEO, Singtel Singapore. Photo: Singtel, Singapore. Image background generated with Microsoft Copilot.
文章标题:新加坡电信首席执行官借助Microsoft 365 Copilot激发创意灵感,成功捕获重要商机。
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