内容来源：https://www.wired.com/story/what-is-adobe-firefly/

内容总结：

【Adobe Firefly：一款被低估的全能型AI创意工具】
在AI图像生成工具激烈竞争的当下，Adobe公司推出的Firefly套件似乎成了“低调的实力派”。尽管Adobe在MAX等大会上频繁展示其功能，但相较于同类产品，Firefly获得的公众关注度仍显不足。这款基于网页的应用程序整合了Adobe自身及谷歌、OpenAI等数十家公司的AI模型，形成了从创意灵感到成品输出的全链路解决方案。

四大核心功能覆盖创作全流程
Firefly的能力可归纳为四大模块：

1. 创意构思：通过“画板”功能实现无限画布协作，支持上传素材、AI生成内容及预设工作流（如虚拟试衣）；
2. 内容生成：涵盖文本转图像/视频/语音、图像转视频等跨模态生成，包含Adobe商用安全模型及第三方模型；
3. 后期制作：提供视频自动字幕、语音增强、背景移除、画质提升等AI辅助工具，并内置视频编辑器；
4. 快捷操作：集成图片格式转换、裁剪、二维码生成等高频功能，实现一站式操作。

信用点机制驱动灵活消费
Firefly采用“生成信用点”计费模式，用户根据订阅计划获得月度额度。不同模型消耗点数差异显著：例如谷歌Nano Banana单次生成需10点，而4K视频生成每秒可达150点。免费计划用户可体验基础功能，但信用点数量浮动；付费计划（标准版10美元/月、专业版20美元/月、高级版200美元/月）则提供稳定点数及无限标准功能使用权。Creative Cloud用户也可按订阅等级获取相应额度。

商用版权需关注模型来源
值得关注的是，Adobe自研Firefly模型支持商业用途且免版税，但部分第三方模型（如Nano Banana）需遵守特定许可协议。用户使用画质提升、智能填充等工具处理原创内容时通常无版权风险，但若涉及版权敏感内容则需谨慎选择模型。

目前Firefly仅支持网页端访问，通过与Photoshop网页版、Adobe Express等工具联动，形成云端创意工作闭环。尽管其信用点体系稍显复杂，但作为整合多模态AI能力的生产级工具，Firefly正悄然改变数字内容创作的工作流。

中文翻译：

《连线》杂志推荐的所有产品均由编辑独立甄选。我们可能通过商品链接获得零售商提供的销售分成，但这不影响我们的编辑决策。了解更多。

Adobe Firefly 堪称当前软件界保守得最好的秘密。尽管Adobe在MAX等大会上不遗余力地宣传这款应用及其功能，但即便获得如此多的关注，它收获的声量仍远不及竞争对手。这款创意AI工具集不仅能通过生成式模型创作图像、视频等内容，更具备批处理照片编辑、单帧转视频等进阶功能。

Firefly远非普通的文本生成工具。它汇聚了Adobe、谷歌、OpenAI、ElevenLabs、Topaz等数十家厂商的AI模型，打造出全能型AI创作平台。以下是您需要了解的完整使用指南。

Adobe Firefly是什么？能做什么？
这是套围绕创意工作流程打造的生成式AI工具集，涵盖矢量图形、影音编辑乃至创意构思等场景。虽然Creative Cloud系列软件已内置多项Firefly功能，但本文将聚焦网页版应用——它不仅整合了Adobe所有生成式AI技术，还与Photoshop网页版、Adobe Express等在线工具无缝衔接。

尽管无法穷尽其全部功能，但Firefly主要可分为四大模块：

• 创意构思：通过"画板"功能实现无限滚动的创意画布。用户可上传素材、直接生成内容，或通过预设工作流融合多元素材。例如"虚拟试穿"功能，只需上传姿势模板与服装图片，AI即可生成真人试装效果。
• 内容生成：集成十余种跨模态AI模型，包含第三方工具与Adobe商用安全模型。支持文生图/视频/语音、图生视频、文生矢量等多向生成。
• 生产优化：超越基础生成功能，提供视频自动字幕、翻译、语音增强、背景移除、画质提升等生产流程辅助工具，新增视频编辑器与基于文本的AI图像编辑器。
• 快捷操作：看似平凡却实用的功能集合，涵盖格式转换、裁剪、字幕添加、二维码生成等常见需求，实现一站式操作。

虽然定位AI工具，但Firefly的能力远不止图像生成。这些功能深度融入Adobe网络生态，用户可将AI生成图像导入Photoshop网页版，或通过Adobe Express整合多类生成素材。

更值得一提的是其模型整合能力。当业界还在为谷歌Nano Banana等新模型趋之若鹜时，Firefly已将主流AI模型尽数收纳，免去用户跨平台订阅的烦恼。

生成点数运作机制
Firefly提供四种订阅方案，但其核心在于"生成点数"系统。每种方案分配特定点数额度，用于兑换不同形式的生成内容。

点数消耗体系较为复杂：不同模型功能消耗点数各异，且可能动态调整。例如谷歌Nano Banana目前每次生成消耗10点，Imagen 4需20点，但因属新模型仅按临时标准计费。部分模型还会根据输出质量调整消耗，如Topaz Gigapixel模型处理25兆像素以下图像耗10点，超出则需20点；Luma AI Ray2视频模型生成720p内容每秒50点，4K输出则需150点。Adobe表示随着算力需求下降，点数消耗可能调低。

此外，生成式AI功能分为标准与高级两类。付费用户可无限使用标准功能，月额度专供高级生成；免费用户则需为所有生成功能消耗点数（标准功能通常每次1点）。

这些点数在Adobe生态内通用：Photoshop的"生成式填充"属于标准功能，Premiere Pro的"生成式扩展"则属高级功能，但都从同一点数池扣除。额度用尽后可选等待月度重置或增购点数包：

• 2000点：10美元/月
• 7000点：30美元/月
• 50000点：200美元/月
  各点数包均附赠100GB云存储，按月自动续订。

需注意：快捷操作、画板及视频编辑器等基础工具不消耗点数，仅在使用生成式AI功能时扣费。

收费方案详解
除通过Creative Cloud使用Firefly功能外，Adobe还提供四档专属方案：

免费版实质为体验套餐，点数随机分配；三档付费方案功能权限相近，主要区别在于点数额度。Creative Cloud标准版用户每月获25点（使用规则同免费版），而专业版用户自动获得Firefly专业版权限（4000点+标准功能无限使用）。

实战操作指南
通过浏览器访问firefly.adobe.com即可使用，左侧导航栏配合主界面提示框可快速上手。以下以"图生视频"流程为例：

1. 点击顶部"新建"，选择"生成"区的"图像"选项
2. 在生成界面输入提示词，侧边栏可选择模型、比例、上传参考图
3. 查看提示词栏显示的点数消耗，点击"生成"
4. 对结果不满意时可点击图片旁三点菜单："再次生成"获取新选项，"用作参考图"进行优化，或选择"编辑图像"通过对话微调
5. 返回主界面后选择"新建→视频"，在提示词区点击"帧选择"按钮
6. 从Adobe云存储调取之前生成的图像作为起始帧
7. 输入视频提示词（示例中要求Veo 3.1模型添加自然循环动作），点击生成

画板功能尤为亮眼：这个无限滚动情绪板支持内容生成与上传，配合底部工具栏的预设效果（如图像转卡通风格、透视调整等）能激发更多创意。

商用权限说明
作为商业应用工具，Firefly可用于广告素材制作等场景，但商用可行性取决于所用模型：

• Adobe自研模型完全支持商用，训练数据为专有资源，用户对输出内容拥有完整权利
• 合作伙伴模型需具体甄别，以Nano Banana为例虽通常可商用，但若生成侵权内容则失去商用保护
• 其他生成式AI功能（如Topaz Gigapixel画质提升、生成扩展/填充等）通常无版权风险

若对商用存疑，建议优先选用Firefly原生模型。

英文来源：

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Adobe Firefly feels like the best-kept secret in software right now. Adobe is aggressively talking up the app and its capabilities at events like Adobe MAX, but even with so much limelight, it doesn’t get nearly the attention that competitors do. The Firefly app is a creative AI playground that lets you use generative models to create images, videos, and more, but it can do more, from batch editing photos to turning a single frame into a full video.
Firefly isn't just a text-prompt AI generation tool. It's powerful, combining dozens of models, including those from Adobe, Google, OpenAI, ElevenLabs, and Topaz, to create a one-stop shop for AI creation. Here's everything you need to know about using the app.
What Is Adobe Firefly (and What Can You Do With It)?
Adobe Firefly is a suite of generative AI tools built around creative workflows, be it vector graphics, photo and video editing, or even creative ideation. There are several Firefly features built into Adobe’s Creative Cloud apps, from Photoshop to InDesign, but I’m focusing on the web-based Firefly application here. It combines all of Adobe’s generative AI features in one spot, and it’s integrated with other web-based tools, including Photoshop Web and Adobe Express.
I won’t be able to cover everything Firefly is capable of, but its functionality broadly breaks down into four main categories:

• Ideation: Firefly allows you to create Boards, an infinite-scrolling canvas with AI features built in. You can upload your own content, generate content directly on your board, and infuse different pieces of content together with preset workflows. For instance, there’s a “try-on” feature, where you can upload a few poses along with a few outfits and use AI to see what the outfits would look like on you.
• Generation: Firefly includes over a dozen AI models spanning different modalities, including third-party models and Adobe’s own commercially safe Firefly models. This area of Firefly is full generation, be it text to speech, video, or image, or other modalities, such as image to video or text to vector.
• Production: Outside of pure generation, Firefly includes several AI features you can use as part of a production workflow. These include automatic captions for videos, translations, speech enhancement, background removal, upscaling, and more. This category also includes Firefly’s new video editor, as well as its text-based image editor that uses AI.
• Quick Actions: The unsung hero of Firefly is Quick Actions. These are simple but often tedious actions, like converting images and videos, cropping, captioning, and generating a QR code. Other apps perform these same actions, but having them all in one spot is great.
  Firefly is an AI tool, but as you can see from even a broad description of its functionality, it goes far beyond generating AI images. These tools are integrated with Adobe’s web-based ecosystem, too, so you can take an AI-generated image out to Photoshop Web or combine multiple generated assets through Adobe Express.
  The other thing Firefly does is combine dozens of AI models under one roof. There are constantly new AI models making headlines, from the recent craze around Google’s Nano Banana to the early stages of AI video generation through models like Runway. Normally, you have to go to several websites and maintain several subscriptions to access all these models, but Firefly puts the vast majority of them under one roof.
  Adobe Firefly Generative Credits: How They Work
  There are four different Firefly plans, and I’ll dig into them below, but it’s better to think of Firefly along the lines of generative credits than any specific plan. Generative credits are the heart of Firefly. With each plan, you get a certain allocation of credits, and you can spend them to generate different types of content.
  The credits situation is messy. Each model and feature in Firefly will consume different credit amounts, and the amount of credits a model consumes is subject to change. For instance, Google's Nano Banana costs 10 credits per generation and Imagen 4 costs 20 right now, but that’s only for a limited time since these are newer models.
  Further, some models will consume more credits depending on the output. For instance, Topaz Labs’ popular Gigapixel upscaling model costs 10 credits up to 25 megapixels, but it costs 20 credits beyond 25 MP. Similarly, the Luma AI Ray2 video model costs 50 credits per second for a 720p output, but it costs 150 credits per second with a 4K output. Adobe tells me that these credit amounts are subject to change, which can be for the better. As time goes on and models require fewer computing resources, the cost can drop.
  Beyond models and features, Adobe breaks down its generative AI features into two buckets: Standard and Premium features. If you have a paid Firefly subscription (or Creative Cloud Pro), you have unlimited access to Standard features, leaving your monthly credit allowance for Premium generation. With a free Firefly plan, you’ll need to spend credits regardless of whether a feature is classified as Standard or Premium; however, Standard features usually only consume one credit per generation.
  These credits aren’t exclusive to Firefly, further complicating matters. Generative Fill in Photoshop is classified as a Standard feature, for instance, while Generative Extend in Premiere Pro is a Premium feature. Regardless of the application, they all pull from the same pool of generative credits. If you run out, you can either wait until your monthly allowance resets or you can sign up for an additional credit plan at the following rates:
• 2,000 credits: $10 per month
• 7,000 credits: $30 per month

• 50,000 credits: $200 per month With each of these additional credit plans, you’ll get access to an additional 100 GB of cloud storage, as well, and they renew monthly just like a normal Adobe subscription. Although the majority of features in Firefly use credits in some form, there are exceptions. Quick Actions largely don’t use generative credits, and tools like Boards and the Firefly Video Editor don’t inherently use credits, either. You’ll only spend credits when using a feature that leverages generative AI. Is Adobe Firefly Free? Plans and Pricing Explained There are several ways to access Adobe Firefly features, but Adobe also offers four plans specifically for Firefly. Here’s how they break down:	Adobe Firefly Plans	Free	Standard	Pro	Premium
  Monthly Credits	Varies	2,000	4,000	50,000
  Unlimited Standard features	No	Yes	Yes	Yes
  Adobe Express Premium	No	Yes	Yes	Yes
  Adobe Photoshop Web and Mobile	No	Yes	Yes	Yes
  Non-Adobe model access	Limited	Yes	Yes	Yes
  Unlimited access to Firefly Video Model	No	No	No	Yes
  Monthly price	Free	$10	$20	$200

  The major difference is between the free Firefly plan and the three paid options. You should think of the free plan more as a trial. The number of credits you get varies, so you’re free to poke around and try out different models, but Adobe doesn’t give you a strict budget of credits to use. The three paid plans all have similar access to features, but the monthly credit budget varies.
  You can also access Firefly with a Creative Cloud subscription. Creative Cloud Standard gives you 25 monthly credits, and it works similarly to Firefly Free; that is, you’ll need to spend those credits on generative AI, regardless of whether you’re using a Standard or Premium feature. Creative Cloud Pro, on the other hand, basically includes Firefly Pro, with 4,000 monthly credits and unlimited access to Standard generative AI features.
  How to Use Adobe Firefly
  There isn’t a desktop application for Adobe Firefly, but you can access the app in your browser at firefly.adobe.com. Log in or sign up for an account, and you’ll be greeted with a text prompt and several boxes suggesting different actions you can take. There’s also a menu on the left side to help you navigate.
  Firefly is powerful, and I won’t be able to cover everything you can do with it. Instead, I’ll walk you through a simple workflow of generating an image using an AI model, and then using that image as the starting frame to generate a short, looping video.
  At the top, select New. You can either create a new file or generate a new file. Creating a file allows you to, for example, upload a photo and use generative AI to edit it, while generating a file creates that image from scratch with an AI model. For this example, choose Image under the generate section.
  In this new screen, you’ll see a prompt field similar to a chatbot, along with a few general settings. At the top of the sidebar, you can select your model and aspect ratio, as well as upload a reference image. If you’re trying to achieve something specific, you should upload a reference image. In the prompt field, you’ll see how many credits a generation costs, as well as a prompt suggestion toggle. Select Generate after entering a prompt.
  Now you have an image, but that’s really just the starting point. If you don’t like the result, select the three dots next to the image and choose Generate More to get some more options. If the image is close, but not perfect, you can hover over it, select Edit, and then choose Use As Reference Image to feed it back into the AI model. In this same menu, you can also choose Edit Image, which will allow you to tweak the generated image by chatting with the AI model.
  Once you have an image you like, you can back out to the main Firefly screen by clicking the icon in the upper left corner. Adobe keeps a record of your generation history within Firefly, so you can recall your generated assets later. Now that we have a start frame, we’re going to generate a video. Select New again, and choose Video.
  You’ll see similar settings in the left menu, including the model you want to use, the resolution and aspect ratio, and the frame rate and duration. A new addition is down in the prompt field where you can select a frame. Choose it, and then select Adobe Cloud Storage. You can choose the image you generated earlier from your generation history.
  Enter the prompt you want, and choose Generate. For this example, I asked Veo 3.1 to add natural motion and loop it, and it did a surprisingly good job without any further guidance.
  There’s a lot more you can do in Firefly, but I want to call attention to Boards. It’s an infinite-scrolling mood board you can generate images and videos in, as well as upload your own content. Boards get really interesting with presets. You can find them in the bottom toolbar, and Adobe gives you some preset options like turning an image into a cartoon or changing the perspective of a photo.
  Can You Sell Images and Videos Made With Adobe Firefly?
  Adobe Firefly is billed as a tool with commercial applications, meaning you can leverage it for things like advertising by generating assets. However, the commercial viability of Firefly projects depends on the models you’re using.
  Adobe’s own Firefly models are safe for commercial use. Adobe says that it trains its models on proprietary data, and you own the output. When I asked the company about commercial use, it said that the Firefly models are similar to Adobe’s apps. They’re tools, and whatever you make with those tools is safe for commercial use and royalty-free.
  Firefly also includes partner models, which may not be safe for commercial use. It depends on the model and what you’re using it for, ultimately. Nano Banana, for instance, is generally safe for commercial use, but if you use it to generate an image that violates copyright, that is not safe for commercial use. If you’re worried, it’s best to stick with the Firefly models.
  Other generative AI features generally don’t have issues with royalties or commercial use. For instance, using Topaz Gigapixel to upscale an image you created is safe, and using features like Generative Expand or Generative Fill are generally safe, as well, even when using partner models.