内容来源：https://techcrunch.com/2025/10/16/kayak-launches-an-ai-mode-for-travel-questions-search-and-bookings/

内容总结：

旅游比价平台Kayak近期推出一项名为“AI模式”的全新功能，将人工智能技术深度整合到旅行规划全流程。用户现可直接在官网通过自然对话方式，向AI助手咨询旅行建议、比价并完成机票酒店预订。

该功能基于ChatGPT技术开发，支持用户提出开放式需求，例如"新年夜去哪里狂欢最合适"或"5000元以内能去哪些海岛"，系统将结合实时数据生成个性化方案。除推荐目的地外，AI还能对比酒店设施、筛选直飞航班、分析票价波动规律，有效解决消费者在行程规划初期的决策难题。

值得注意的是，Kayak选择将AI助手内置于自有平台，而非通过第三方应用运作。这一战略使其能直接获取用户交互数据，为优化服务提供一手洞察。目前该功能已在美国英语用户中启用，预计本月底将拓展至更多国家和地区，未来还将增加多语言支持和语音交互能力。

行业观察显示，在线旅游服务商正加速布局AI领域。除Kayak外，Expedia等平台也相继接入ChatGPT插件功能。在传统预订流程仍存在操作繁琐痛点的背景下，人工智能正成为提升旅行规划体验的新突破口。

中文翻译：

旅游搜索引擎Kayak推出一项新功能，允许用户在预订前通过人工智能规划行程。该公司本周发布了"AI模式"，用户可通过接入官网的AI聊天机器人咨询旅行相关问题，并完成机票、酒店和车辆的比价与预订。目前该功能已在网页端和移动端同步上线，通过接入ChatGPT实现情境化应答。

此次功能升级源于该公司四月推出的Kayak.ai测试网站，该平台将Kayak的数据工具与OpenAI技术相结合，成为人工智能应用的试验田，让技术团队在将新功能部署至主站前进行充分测试。本质上，AI模式与测试网站功能相同，但现已直接集成至Kayak官网。公司建议用户可向聊天机器人咨询诸如"特定预算下的目的地推荐""心仪地点的最优价格""酒店设施对比""直飞航班与租车方案"等旅行建议。

用户还可提出开放式问题，例如"新年夜想去热闹的地方，有什么推荐？"从而获得目的地建议；或根据票价查询最佳出行时间（Kayak在其博客分享了更多提问范例）。该功能在用户初步规划阶段尤为实用，不过人工智能能否有效促成实际订单仍有待观察。

AI模式目前仅在美国提供英语服务，本月将逐步扩展至其他国家和地区。该公司还计划将该功能推广至更多平台，并即将新增语音查询支持。鉴于当前在线预订流程仍存在诸多不便，旅游企业与科技公司正积极探索人工智能解决方案。为测试市场需求，OpenAI近期与Expedia、Booking.com等旅游平台达成合作（后者与Kayak同属Booking Holdings旗下），这些服务的应用程序现已接入ChatGPT。

相较之下，Kayak将AI聊天机器人直接嵌入官网的决策，使其能更直接地获取用户使用洞察。

英文来源：

Travel search engine Kayak will now allow users to research trips ahead of booking using AI. The company this week launched an “AI Mode” feature that lets users ask travel-related questions as well as compare and book flights, hotels, and cars, through an AI chatbot integrated on the company’s website.
The feature is currently available across both desktop and mobile web, and takes advantage of Kayak’s integration with ChatGPT to deliver contextual results.
The rollout follows the company’s April launch of Kayak.ai, built as a testing ground for working with AI technology. That site also combined Kayak’s data and tools with OpenAI’s technology, letting its tech team try out AI features ahead of bringing them over to Kayak.com
Essentially, the AI Mode feature offers the same functionality as the Kayak.ai website but is now built directly into Kayak’s website. The company suggests users could ask the chatbot for travel ideas, like locations to fly to for under a certain price point, the best deals to a preferred destination, comparing hotel amenities, finding nonstop flights and rental car options, and more.
Plus, users can ask the AI more open-ended questions, like “I want to party for NYE — where should I go?” to get recommendations without having specific destinations in mind. Or they could learn when the best time to fly somewhere would be, based on ticket prices. (Kayak has shared other AI prompt ideas on its own blog.)
The feature could be useful in helping consumers in the earlier stages of travel planning, when they’re just exploring ideas. However, it remains to be seen if AI users readily convert to paying customers using these methods.
AI Mode is initially available in English in the United States but will expand to other countries and languages later in the month. The company also plans to roll out the feature to more platforms and add support for voice-based requests “soon.”
Travel is an area that’s being explored by AI providers and travel companies alike, as online booking can be a frustrating and tedious experience for consumers as it stands today. To test consumer demand for AI solutions, OpenAI recently announced deals with travel companies like Expedia and Booking.com (the latter is also owned by Kayak’s parent company, Booking Holdings). As a result, those services can now operate as apps inside ChatGPT.
By comparison, Kayak’s decision to run the AI chatbot on its own site could provide the company with more direct access to consumer insights about the AI’s use.