内容来源：https://www.wired.com/story/taylor-swift-swifties-against-ai-viral/

内容总结：

近日，泰勒·斯威夫特新专辑《舞台人生》宣传片陷入"AI制作"争议。多位粉丝及专业分析人士指出，视频中出现的手部穿透餐巾、衣架离奇消失、旋转木马双头马等异常画面，疑似人工智能生成的痕迹。

巴西平面设计师洛博表示："首当其冲的问题是画面质量拙劣，光影失调、钢琴纹理扭曲，整体观感糟糕。"AI检测公司Reality Defender首席执行官科尔曼则发现视频中存在乱码文本，认为宣传片"极有可能"由AI生成。

这场始于社交媒体解谜活动的风波，已演变为粉丝发起的#抵制AI#行动。拥有50万粉丝的斯威特强调："若确实使用AI，这与她长期倡导的艺术版权保护立场相悖。"部分激进粉丝更直接要求斯威夫特为此道歉。

值得注意的是，这并非斯威夫特首次卷入AI争议。去年她在支持哈里斯的声明中，曾明确谴责AI伪造其政治立场的行为。如今粉丝翻出这段表态，质疑其"是否已经背离初衷"。

随着事件持续发酵，多个宣传视频从YouTube神秘消失，相关话题在X平台也受到限制。尽管斯威夫特团队与合作方谷歌均保持沉默，但专业分析指出，利用现有AI技术仅需两分钟即可生成类似宣传片画面。

在艺术家与AI版权纠纷愈演愈烈的当下，这场风波折射出公众对人工智能侵蚀创意领域的深切忧虑。正如洛博所言："AI正在将艺术转化为冰冷的产品。"截至发稿，宣传片是否使用AI技术仍是悬而未解的谜题，而粉丝期待的官方回应依然没有到来。

中文翻译：

吧台服务员的手穿过餐巾、凭空消失的衣架、长着两个头的旋转木马——这个周末，泰勒·斯威夫特新专辑《舞台女王的人生》宣传片中被粉丝发现的所谓线索层出不穷。但在他们眼中，这些并非关于音乐的隐藏彩蛋，而是宣传片采用生成式AI制作的明显痕迹。

"第一个AI迹象是画面质感粗糙。"巴西平面设计师马塞拉·洛博表示。她12岁起就是斯威夫特粉丝，"那些歪斜的阴影、不协调的窗户与彩绘钢琴，简直糟透了"。粉丝、反对者和AI研究者都在宣传片中发现了类似问题。这些由斯威夫特与谷歌联合推出的视频本是新专辑主打歌《奥菲莉娅的命运》歌词解锁活动的重要环节，但自活动启动以来，社交媒体上涌现的质疑声浪既引发了部分粉丝的辩护，更掀起了关于AI应用的大讨论。斯威夫特至今保持沉默，使得关于视频究竟采用CGI还是AI制作的猜测持续发酵。

AI检测公司Reality Defender首席执行官本·科尔曼指出，宣传片"极有可能"部分采用AI生成，某些片段中混乱失真的文字就是佐证。斯威夫特与谷歌的代表均未回应置评请求。

尽管艺术家与粉丝对AI技术嗤之以鼻，生成式AI内容已在娱乐广告领域无处不在。皮尤研究中心上月调查显示，近半数受访者得知画作由AI创作后会降低评价，年轻群体对AI内容的排斥反应更为强烈。

截至本周一，《舞台女王的人生》多数宣传片已从YouTube下架，部分相关推文遭删除。随着争议持续发酵，斯威夫特粉丝开始在推特和TikTok使用#抵制AI话题标签发声，要求若证实使用AI技术斯威夫特必须道歉。拥有50万粉丝的忠实粉丝埃莉·施尼特表示："我真心希望她能表态。"尽管坚定支持偶像的新专辑，但她划出明确底线："私密处理视频远远不够。你亲历过AI图像的危害，理应做得更好。"

在施尼特看来，若斯威夫特果真批准使用生成式AI，将与其长期倡导的艺术版权主张背道而驰。去年斯威夫特在支持副总统哈里斯的贴文中就曾强调："AI伪造我支持特朗普的內容让我深感恐惧，这暴露了AI散播虚假信息的危险性。"对此有粉丝翻出旧文，质疑斯威夫特是否"丧失了原则"。

粉丝们担忧的还包括AI耗能带来的环境压力，以及其对批判性思维的侵蚀。"在对抗生成式AI的战争中，我们正在丧失常识底线。"施尼特认为若斯威夫特为此道歉，将成为抵制AI技术滥用的里程碑事件。

洛博虽不认为斯威夫特会回应争议，但相信无论此次是否使用AI，这位巨星今后都会因顾忌粉丝反应而慎用该技术。她在推文中特别展示2017年歌曲《看你让我做了什么》的歌词视频作对比——那个由动态设计工作室精心打造的作品引发众多粉丝怀念："当年她还没现在这么出名，却愿意聘请专业人士精心制作。而AI正在威胁我的工作，它践踏艺术本质，将创作沦为流水线产品。"

尽管视频采用的AI模型尚未明确，科尔曼透露现有模型可分为使用无版权数据与涉足伦理灰色地带两类。目前OpenAI和谷歌等公司正试图以"合理使用"为由争取版权作品训练模型的合法性，这令被AI夺走工作的艺术家们深感不安。

科尔曼透露，现有生成式AI模型配合精准指令仅需两分钟就能生成宣传片中的图像效果。这类视频多采用扩散模型，其产出效果可与OpenAI的视频应用Sora相媲美——该应用让用户能轻松制作深度伪造内容。

虽然谷歌通过官方账号宣传了此次寻宝活动，但无法确认宣传片是否使用其AI功能。今年谷歌曾推出将照片转为AI短视频的工具，最新版本名为Veo 3。若斯威夫特宣传片本意是吸引粉丝使用谷歌AI套件，那么效果适得其反——这群用户恰恰是最抵制AI工具的高声量群体。

洛博指出参与抵制的多是"铁杆粉丝"，他们"只是不愿让AI侵蚀这片心灵净土"。只要斯威夫特保持沉默，这场争议就将永远悬而未决。

英文来源：

A bartender’s hand passing through a napkin. A disappearing coat hanger. A carousel horse with two heads. These were just some of the alleged clues that fans spotted in promo videos for Taylor Swift’s new album, The Life of a Showgirl, this weekend. But they weren’t Easter eggs about Swift’s music. They were, to their eyes, telltale indicators that the videos were purportedly made with generative AI.
“The first sign that it was AI was that it didn’t look great,” claims Marcela Lobo, a graphic designer in Brazil who has been a Swift fan since she was 12. “It was wonky, the shadows didn’t match, the windows and the painted piano, it looked like shit, basically.”
Fans, haters, and AI researchers all spotted similar things in the videos, which Swift promoted alongside Google as part of a scavenger hunt that would eventually unlock the lyric video for “The Fate of Ophelia,” the album’s lead single. Their commentary has flooded social media in the days since the hunt began, prompting some to come to Swift’s defense and even more to campaign generally about the use of AI. Swift has yet to comment on the backlash, leaving fans to speculate about how the videos were made and whether they used CGI or AI.
According to Ben Colman, CEO and cofounder of AI detection company Reality Defender, it seems “highly likely” some of the promo clips were AI-generated. He cited garbled and nonsensical text in some clips as one giveaway. Representatives for Swift and Google did not respond to requests for comment on this story.
AI-generated media has become ubiquitous in entertainment and advertising, even as artists and fans scoff at its use. Just last month Pew Research Center published the results of a survey that found nearly half of respondents would like a painting less if they learned it was made by AI; younger adults were even more likely to respond negatively to AI-generated media.
By Monday, many of the Life of a Showgirl promo videos had seemingly disappeared from YouTube, and some of the X posts containing them were deleted (searches for “Taylor Swift AI” are also restricted on X as of this writing, a move that was implemented previously to stop the spread of nonconsensual sexually explicit deepfakes of Swift).
As backlash over the videos spread, some Swift fans began sharing posts on X and TikTok using the hashtag #SwiftiesAgainstAI to voice their concerns and call on Swift to apologize if AI was used to make the videos. She has not publicly responded to the fan outcry.
“I really would like for her to say something,” says Ellie Schnitt, a Swiftie with over 500,000 followers on X. Schnitt is a passionate defender of Swift who supported her new album all weekend, despite its lackluster critical reception. Schnitt considers a lot of the criticism aimed at Swift to be blown out of proportion, but if Swift were using AI, that would be where Schnitt draws a line.
“Privating [the videos] is not enough,” Schnitt posted on Monday, tagging Swift and using the #SwiftiesAgainstAI hashtag. “You know firsthand the harm AI images can cause. You know better, so do better,” she continued. Schnitt tells WIRED that if Swift did use, or sign off on using, generative AI for the videos, that move would seem at odds with the songwriter’s long, public campaign for artistic ownership and fair royalties. Swift has also struggled with her image being subjected to AI manipulation during political campaigns and in deepfake sexual exploitation.
When endorsing Kamala Harris for president in an Instagram post last year, Swift specifically addressed AI-generated images and videos writing, “Recently I was made aware that AI of ‘me’ falsely endorsing Donald Trump’s presidential run was posted to his site. It really conjured up my fears around AI, and the dangers of spreading misinformation.” In response to the album promos, one #SwifitesAgainstAI post revisited this statement and questioned whether Swift had been “lobotomized.”
Other issues Swifties like Schnitt have with AI include the environmental impact from rapidly increasing demands for electricity and water, as well as the potential for AI to harm critical thinking skills.
“We are very much losing this battle against common sense when it comes to using generative AI,” Schnitt says, adding that if the videos are AI and Swift apologizes for it, the move could be “a touchstone moment” in the pushback against the technology.
Lobo, who also made a post using the #SwiftiesAgainstAI hashtag, doesn’t think Swift will comment on the backlash. She does think the pop star, whether she used AI or not, will be wary of doing so in the future out of fear of angering her fans. As a contrast to the promos, Lobo’s X post highlighted Swift’s 2017 lyric video for the song “Look What You Made Me Do,” which was designed by a motion design studio. Lots of fans responded to Lobo’s post noting they missed the artistry and attention to detail in some of Swift’s earlier lyric videos.
“Back then, when she wasn’t even as big as she is now, she was careful enough to hire someone to make something so beautifully and carefully done,” Lobo says. “I have a job that is threatened by AI, and AI just completely disregards the art and turns it into a product.”
While it’s unclear what AI models, if any, were used to generate the promo videos, Reality Defender’s Colman says there are some models trained on non-copyrighted data and others that tread into more unethical territory. But mainstream AI products offered by companies like OpenAI and Google are currently battling to make training their models on copyrighted work legal under fair use, to the dismay of artists who are losing paid work to AI.
Colman says that current generative AI models and a “good prompt” could generate the kinds of images used in Swift’s promos in around two minutes. Many of these kinds of videos are made with diffusion AI models, which produce output comparable to Sora, OpenAI’s video app that has given users the ability to easily deepfake themselves.
Google teased Swift’s scavenger hunt from its official Instagram account, although it’s unclear whether the promo videos that were part of the challenge were made with Google’s AI features. Earlier this year, Google started promoting a tool to convert photos into short, AI-generated videos. The latest iteration is called Veo 3. If the Swift teasers were supposed to entice her fans to use Google’s AI suite, the plan seems to have backfired. This demographic may actually be among the most vocal and least likely people to glom onto AI tools.
Most of the people involved in the backlash are “huge fans,” Lobo says, they just “don’t want AI to infiltrate what we feel is a safe space.” As long as Swift stays silent, it will remain a question of whether it even did.