内容来源：https://aibusiness.com/agentic-ai/meta-launches-business-ai-tools-smbs

内容总结：

近日，科技巨头Meta宣布为中小企业推出一系列人工智能工具，旨在帮助企业通过AI技术提升销售转化率、优化客户互动流程。此次发布的核心产品"企业级AI助手"不仅可在Meta旗下社交平台使用，还能嵌入企业自有网站，为商家提供跨平台的智能营销支持。

除核心AI助手外，Meta同步推出三项创新功能：增强现实试穿服务让消费者直观预览商品效果；广告主自定义图片功能正在测试中；基于聊天界面的Meta AI商务助理可为企业提供数据驱动的广告优化建议。这些工具共同构成Meta帮助企业降低AI应用门槛的战略布局。

行业分析师莉兹·米勒指出，虽然此类AI解决方案正成为行业标配——微软与谷歌等科技企业均已推出类似服务，但企业部署时需审慎评估应用场景。她特别强调，当AI工具从Meta生态移植到企业自有平台时，其效果可能打折扣，商家需统筹协调不同AI系统（如Shopify与Meta的AI工具）的优先级配置。

有分析认为，尽管AI工具能帮助营销者获取更精准的消费者洞察，但如何在不同平台间保持用户体验的一致性，将成为企业面临的新挑战。

中文翻译：

谷歌云赞助
如何选择首个生成式AI应用场景
想要入门生成式AI？建议首先关注能够优化人类信息交互体验的领域。

商业AI工具现已登陆Meta旗下平台及各企业官网。Meta同时推出了增强现实购物体验与可定制广告选项。
Meta于周四（5月9日）面向中小企业推出全新AI工具套件。
这款名为"商业AI"的智能销售助手，致力于帮助中小企业运用AI技术提升转化率，实现销售流程与客户互动的自动化，大幅降低AI技术应用门槛。
该工具不仅限于Meta应用内使用，企业亦可将其部署于自有官网。除核心AI助手外，这家社交巨头还推出了多项智能体验：消费者即将能实时预览商品上身效果，正在测试的营销功能则支持上传自定义图片生成情境化行动号召广告。
Meta同步推出企业智能助手Meta AI，内置于广告管理平台与商务支持中心。官方表示该助手能提供基于数据的个性化建议，并高效解决账户异常问题。
尽管Meta的商业AI工具为中小企业创造了机遇，但同类产品竞相涌现：微软今年初已推出销售助手，谷歌也面向企业用户提供AI工具套件。
星座研究公司分析师莉兹·米勒指出："这类解决方案将成为行业标配，因为市场机遇对所有人开放。营销人员将获得更精准的激活数据与更深刻的洞察力，从而优化用户交互体验。"
虽然Meta旗下Facebook和Instagram等平台的用户体验将持续升级，但商业AI工具在生态外应用时可能面临挑战。米勒补充道："当个性化广告体验从Facebook原生环境移植至企业官网时，运营逻辑将发生根本性变化。若计划在Meta生态外部署此类工具，营销者务必审慎评估实施难度——这绝非简单网页嵌入所能解决。"
她强调关键考量包括：如何规划企业官网的AI交互界面？如何协调多平台AI工具优先级？当企业已部署Shopify等AI工具时，FacebookAI体验能否保持主导地位？
米勒总结道："企业需要系统性思考：如何构建优先级策略？在哪些触点为消费者提供何种AI体验？"
猜您还喜欢

英文来源：

Sponsored by Google Cloud
Choosing Your First Generative AI Use Cases
To get started with generative AI, first focus on areas that can improve human experiences with information.
Business AI is accessible on Meta's platforms and on businesses' websites. Meta also unveiled augmented reality shopping experiences and customizable advertising options.
Meta on Thursday introduced new AI tools for SMBs.
Business AI is a sales agent for small and medium-sized businesses that helps them use AI technology to drive conversions, automate sales processes and customer interactions and simplify AI adoption for smaller companies.
Business AI is not limited to Meta's app; businesses can use it on their websites. In addition to Business AI, the social media giant introduced new AI experiences. For example, soon shoppers will be able to see how a product looks on them. Another feature currently in testing is the ability for marketers to upload their own images for a customized call-to-action in ads.
Meta also introduced the Meta AI business assistant, a new chat experience within Ads Manager and Business Support Home. The assistant can help advertisers receive personalized, data-based advice or efficiently resolve account problems, Meta said.
While Meta Business AI and other AI tools offer opportunities for small and medium-sized businesses, they are not unique. For example, Microsoft launched a sales agent earlier this year. Google also offers AI tools for businesses.
"Everyone's going to have this type of solution because everyone's going to have this type of opportunity," said Liz Miller, an analyst at Constellation Research.
"There's a ton of opportunities for marketers who are going to be able to get better activated data, but better insight intelligence hosts those interactions and hosts those experiences,” she continued.
While the experiences will be better for both the marketer and the consumer within Meta social media platforms such as Facebook and Instagram, challenges may arise when Business AI and other AI tools are used outside the Meta environment.
"It becomes a very different conversation when you start to take this personalized experience, you start to take that advertising experience out of that native Facebook environment, you start to put it on the web and on a company's website," Miller said. "If we're going to try to apply this outside of Meta’s environment, I really hope that marketers ask big questions, because it's not going to be as easy or simple as a website."
She added that those questions include how AI experiences and AI agents will be presented on a business website.
Businesses will also have to ask themselves what they will prioritize for the customer. These questions include whether the Facebook AI experience will take priority over, perhaps, Shopify AI experiences and other AI tools that the businesses have already deployed.
"You start to question how you are prioritizing [and] where these experiences are being served up to your consumer," Miller said.
You May Also Like