内容来源：https://lifehacker.com/health/peloton-new-acquisitions-partnerships?utm_medium=RSS

内容总结：

知名健身科技公司Peloton近日发布多维度战略升级，通过设备革新、人工智能应用与生态合作全面布局"互联健康"新纪元。除推出新一代智能单车与跑步机外，其三大战略动向尤为值得关注：

一、收购呼吸训练平台Breathwrk
Peloton正式收购专注呼吸训练的移动应用Breathwrk，该平台提供助眠解压、能量激活等结构化呼吸课程。现有会员可通过Peloton账户直接使用该服务，未来将实现更深度系统整合。此举延续了公司从单纯健身向心理健康、营养管理等全方位健康领域扩展的战略路径。

二、构建大健康合作生态
公司与特种外科医院（HSS）合作开发肌肉骨骼损伤预防与康复课程；与女演员哈莉·贝瑞创立的Respin平台联合打造面向更年期人群的8周专项训练计划；同时深化与混合健身赛事Hyrox的既有合作，新增赛事专项训练课程。这一系列合作彰显其深耕专业健康细分领域的决心。

三、升级社交功能强化用户联结
全新推出的"俱乐部等级体系"根据用户运动频率和课程多样性授予青铜至传奇等级，未来可兑换课程优先权等权益；同步上线的"官方主题战队"由明星教练带队，聚焦更年期健康、混合健身等垂直领域，通过社群竞争机制增强用户粘性。

业界观察指出，Peloton正通过"硬件+内容+社交"三维联动，从居家健身服务商向全场景健康管理平台加速转型。这一系列举措能否在激烈竞争中开辟新增长曲线，值得持续关注。

中文翻译：

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Peloton近日发布了全新系列健身设备并推出AI健身教练功能，旨在开启"互联健康新纪元"。虽然升级版动感单车和跑步机是当日焦点，但更吸引我的是另一项进展——该品牌通过新的合作与收购，持续深化"互联健康"战略。

该公司不仅深化了与Hyrox的既有合作、新增两家合作伙伴，还完成了对Breathwrk的收购，同时在其强大的平台上进一步拓展了"人际连接"功能模块。

Peloton收购呼吸训练应用Breathwrk
在昨日新闻发布会现场，Peloton公布的多数举措都在意料之中：作为成立十年的家用健身领军企业，推出新设备、优化软件、更新课程本是顺理成章。但当发言人提及收购"Breathwrk"时，现场泛起涟漪——正如其名，这款专注呼吸训练的应用程序能引导用户进行镇静安神、助眠舒压、激发活力的呼吸技巧，号称可"释放身心潜能"。

今年早些时候，Peloton高管曾暗示会员费即将上调，并计划推出更多"健身体验服务"。如今可见平台上"健康"类内容显著增加：除标志性心肺与力量训练外，新增了冥想课程、"心灵骑行"及营养指导。显然其野心早已超越健身领域，正向心理健康、营养科学等全方位健康生态拓展。

目前All Access与App+会员已可用Peloton账户登录Breathwrk应用，更深入的平台融合将"即将实现"。

Peloton拓展医疗健康合作
此次Peloton还宣布与特殊外科医院（HSS）及Respin健康平台建立合作。作为骨科与风湿病治疗权威，HSS将共同开发"肌肉骨骼损伤预防与康复课程"，预计数周内上线。这恰与Peloton新推出的AI健身教练形成呼应——该智能系统能根据用户目标与运动数据定制周计划，甚至安排休息日，体现对整体健康的全面考量。

由好莱坞影星哈莉·贝瑞创立的Respin平台专注围绝经期女性健康，双方将联合打造为期八周的专项课程，帮助女性缓解生理期过渡症状，同样将于近期推出。

深化Hyrox赛事合作
与障碍赛品牌Hyrox的合作虽非新闻，但成效显著促使Peloton投入更多资源。这项结合跑步、雪橇牵引等综合训练的新兴运动，要求参与者完成划船、波比跳、农夫行走等挑战，全面考验运动员综合素质。Peloton早在数月前就推出专属训练计划，现计划新增品牌课程，针对性强化赛事各环节训练。

升级"人际连接"功能
Peloton同时强化了社交功能，主要体现为新增"Peloton俱乐部"与"官方Peloton团队"。

俱乐部实行等级体系，根据用户运动频率及课程多样性授予青铜、白银、黄金至传奇等级。未来等级将兑换产品折扣、课程优先体验等权益，个人资料徽章也会显示在课程排行榜上。

官方团队则是原有团队功能的延伸——用户既可与好友组队完成每周运动目标，也能根据人生阶段（如新手妈妈）或居住地加入特定社群。新推出的官方团队由明星教练领衔，开设终身运动、交叉训练、Hyrox备赛、更年期健康等主题小组，进一步强化社群归属感。

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Peloton announced a whole new fleet of equipment devices and the addition of AI fitness coaching, all in an effort to usher in "a new era of connective wellness." The upgraded Bikes and Treads will probably be the biggest news of the day, but I was interested in another development: the brand's new partnerships and acquisition, which are also aligned with that "connective wellness" goal.
The company deepened its partnership with Hyrox, partnered with two new companies, and acquired Breathwrk, all while also adding more depth to existing elements of "human connection" on its robust platform.
Peloton acquired Breathwrk
Yesterday, I attended the press event announcing all the big Peloton news. For the most part, everything made sense. New devices, better software, and updated classes to go along with them seemed like logical steps for a leading at-home fitness company to take over a decade into its existence. But then a presenter mentioned that Peloton had "acquired Breathwrk." This, it turns out, is exactly what it sounds like: It's an app that guides the user through breathing exercises—like calming breaths, breathing for sleep, and breathing for energy—designed to "unleash your peak mental and physical potential."
Earlier this year, Peloton execs hinted at price increases for memberships and mentioned a plan to roll out more "fitness and wellness experiences." To that end, I've noticed a lot more "wellness," generally, in the app's offerings. Beyond the cardio and strength classes Peloton is known for, I've found meditation, "reflection rides," and nutritional content. It's been obvious for a while that the company's aspirations are greater than dominating the exercise space; they want to go deeper on mental health, nutrition, and everything else that goes into being well-rounded and healthy.
Per Peloton, All Access and App+ members can now access Breathwrk's app by using their Peloton login credentials. Further integrations between the two will be "coming soon."
Peloton's new partnerships
Peloton also announced partnerships with the Hospital for Special Surgery and Respin Health. HSS is a leader in orthopedics and rheumatology. Together, the two will "produce programming focused on musculoskeletal injury prevention and recovery." That's all expected to start rolling out in the next few weeks. It's another bit of news that makes sense. In announcing the addition of an AI coach to personalize every member's workout plan, Peloton's reps pointed out that the software will use users' goals and existing workout data to outline what they should do for the next week—including when they should take rests. While ramping up wellness initiatives, Peloton hasn't overlooked the role rest plays in overall health. I'm interested to see what the HHS programming looks like in practice.
Respin is a platfor, launched by Halle Berry for those going through everything from perimenopause to postmenopause. The two brands will co-create an eight-week program of Peloton classes to specifically target symptom relief and various improvements for members going through those life changes. Again, these are coming in the next few weeks.
Finally, Peloton is doubling down on its partnership with Hyrox. That isn't a new partnership, but it's one that has apparently been fruitful enough to warrant the allocation of more resources. If you don't know, Hyrox is a relatively new sport that involves running plus competing in things like sled pulls and pushes, among other exercises. You have to row, do burpees, and do a farmer's carry, too, all in the name of demonstrating how versatile you are as an athlete. Peloton has had a special Hyrox training program in place for a few months now, but plans to expand its offerings with new branded classes that support training for the various parts of the race.
Improvements to "human connections"
Peloton is also expanding what users can do with its existing offerings aimed at "human connections." Primarily, this involves the addition of Club Peloton and Official Peloton Teams.
Club Peloton is a recognition program that awards users a rank based on how consistently they work out and whether they try new types of exercises. If you check your Peloton app right now, you might find you've already been assigned a rank, like bronze, silver, gold, or legendary. The idea is that your rank will eventually earn you rewards, like discounts on products or early access to classes. You'll also get a profile badge which will be visible to others when you're on a class leaderboard.
Official Peloton Teams is an expansion of Peloton's popular Teams feature, which I already love. With Teams, you join forces with friends and compete with or against them to hit certain goals, like a particular amount of workouts per week. You can also join Teams based on attributes like life stage (like being a new mom) or region (like the city where you live). Official Peloton Teams are the newest part of all that and are helmed by the company's famous instructors. You can join ones like Move for Life, Cross Training, Hyrox training, and Menopause Health.