英超联赛与微软携手合作，打造球迷友好的数字平台
内容总结：
英超联赛与微软达成战略合作 人工智能技术开启球迷互动新时代
【伦敦电】英超联赛与微软公司近日宣布达成一项为期五年的战略合作，双方将共同打造基于人工智能技术的数字化球迷互动平台。这一合作标志着全球最具影响力的足球联赛正式迈入智能交互新时代。
合作核心成果"英超助手"已正式上线官方应用程序及网络平台。该工具依托微软Azure OpenAI服务，构建起包含30个赛季数据、30万篇文章及9000段视频的庞大数据库，可实时响应球迷查询。从"英超历史最快进球排行榜"到"俱乐部升降级记录"，球迷通过自然语言提问即可获取深度定制化内容，系统还能智能推荐相关视频与个性化内容。
英超商业总监威尔·布拉斯表示："我们的使命是通过数字化手段连接全球19亿球迷。与微软的合作将帮助新老球迷更深入地了解联赛，最终建立与俱乐部的终身情感纽带。"数据显示，过去几年英超新增球迷数量占总粉丝量的三分之一。
技术层面，微软将提供包括Azure云服务、Copilot智能系统在内的全套解决方案。除球迷端应用外，联盟内部工作流程也将通过Microsoft 365等工具实现数字化升级。值得关注的是，英超历史影像资料库正全面迁移至Azure平台，这将显著提升全球转播合作伙伴的内容获取效率。
数字媒体总监亚历山德拉·威利斯透露，未来版本将实现多语言自动翻译、赛事音频摘要等创新功能。她特别强调："体育的魅力在于现场感，我们致力于通过智能辅助系统增强这种体验，为不同国家、不同喜好的球迷提供专属服务。"
据悉，在2024/25赛季揭幕战中，埃弗顿球员杜库雷10.18秒的闪电进球已通过该系统被自动收录至英超历史最快进球榜第四位。随着八月新赛季开启，这项融合人工智能技术的创新平台将彻底改变球迷的观赛方式。
中文翻译：
英超联赛与微软携手打造球迷友好型数字平台
2025年2月，埃弗顿中场阿卜杜拉耶·杜库雷在开场哨响后不久接门将长传，一记劲射直挂球门底角。他轻巧挑过莱斯特城门将，在比赛开始仅10.18秒时就为太妃糖取得1-0领先——这是2024/25赛季英超的最快进球。
但这记进球能否跻身英超历史最快进球榜？杜库雷的精彩表现究竟排名第几？这正是足球迷们渴望即时知晓的答案。
微软Copilot驱动的"英超助手"应运而生。这款新工具已在全面升级的英超官方移动应用和网页平台上线，通过Azure OpenAI服务为球迷提供丰富的全新体验。借助微软Azure AI Foundry服务（包括铸造模型中的Azure OpenAI），该助手能调用包含30个赛季统计数据、30万篇文章和9000段视频的珍贵档案库，为球迷开启关于心仪俱乐部与球员的沉浸式内容新世界。
这是双方五年战略合作的核心成果。微软正式成为英超官方云服务与人工智能合作伙伴，将运用其云计算和AI技术开启智能直观的球迷体验新时代。
"我们的使命是通过吸引尽可能多的球迷进入英超生态系统，为俱乐部创造价值，"英超首席商务官威尔·布拉斯表示，"关键在于确保我们的渠道能有效触达球迷，更重要的是满足他们的需求。"
从伯恩茅斯到伍尔弗汉普顿，英超球迷的热情冠绝英伦。从阿塞拜疆到美国的拥趸亦是如此。正是这份热爱让189个国家的18亿观众将英超推上全球收视第一足球联赛的宝座。
满足足球迷的核心诉求
作为汇聚世界顶级俱乐部与传奇球员的体育界金字招牌，英超近年来持续扩张——布拉斯透露近三分之一球迷是过去几年新增的。如何同时服务死忠粉与新观众，成为联赛数字化转型的关键目标。
"各俱乐部与球迷群体间存在极其紧密的联结，"英超数字媒体与受众发展总监亚历山德拉·威利斯指出，"此次合作令俱乐部振奋的是，英超能借此吸引新球迷探索联赛，最终与特定俱乐部建立终身情感纽带。"
英超的转型聚焦于打造联赛智能引擎，在深化球迷互动的同时构建敏捷运营体系。微软正协助英超创建全球体育界最先进、安全的媒体数据与AI平台。
随着应用持续升级，球迷未来可通过"英超助手"即时获取包括"历史最佳五粒进球"、"我支持的俱乐部降级次数"等问题的答案，系统将从超3.5万条预设指令库中调取响应。借助智能体架构，该助手能持续从文章、赛果等数据源获取信息，生成含相关视频与个性化推荐的场景化对话——无论球迷支持哪支球队，都能深化与联赛的情感连接。
"比如水晶宫球迷，应用将实时推送赛事动态、观赛指南与互动方式，并始终引导回俱乐部官方平台，"威利斯举例道，"而对新球迷，我们会通过球员故事引导其了解联赛，基于国籍推荐关注对象，逐步培养其与心仪俱乐部的感情纽带。"
威利斯还透露，改良版"梦幻英超"游戏将增强球迷参与度，"英超助手"也将在赛季后期为战队经理提供辅助支持。
现场体育的魔力
联赛将运用Microsoft 365、Power Platform和Dynamics 365财务运营系统优化内部流程，加强跨部门协作与数据驱动决策。
"例如将历史档案迁移至Azure云，既能优化自有渠道内容管理，也能更好服务全球转播合作伙伴，"布拉斯强调，"这些珍贵历史内容的便捷调用，对我们和合作伙伴都具有重大战略价值，也体现了微软在英超及整个合作伙伴生态中的核心地位。"
尽管新平台刚刚上线，未来规划已然明晰：包括开放式自然语言查询、多语言翻译/字幕扩展，以及赛事周末音频摘要等功能。
"我们绝不满足于单一成果，"威利斯表示，"产品将随技术演进持续升级，不断挖掘Copilot等工具的应用潜力。"
埃弗顿球迷可以欣慰地得知，杜库雷的进球位列英超历史第四快——南安普敦前锋肖恩·朗2017年创下的7.69秒纪录仍居榜首。这只是英超助手海量信息的冰山一角，待到八月新赛季揭幕，这种"一键即达"的体验将彻底改变球迷的观赛方式。
"体育的魅力在于直播的不可预知性，你必须亲历现场才能感受，"威利斯总结道，"现代观众已习惯通过第二屏幕获取补充信息。因此确保信息的相关性与场景化至关重要。"
"英超虽是扎根英格兰的足球赛事，却赢得全球热爱。我们要确保为每个人提供专属体验。"
英文来源：
Premier League and Microsoft join forces to create fan-friendly digital platforms
In February 2025, Everton’s Abdoulaye Doucoure received a long clearance from his goalkeeper shortly after the opening whistle and fired a cracker of a shot into the lower corner of the net. He chipped the Leicester City keeper to give the Toffees a 1-0 lead just 10.18 seconds into the match – the fastest goal of the 2024/25 Premier League season.
But was it the fastest Premier League goal of all time? Where does Doucoure’s heroics rank on the list of speedy scores? That’s the kind of information a football fan would want to know the answer to … well, fast.
Enter the Premier League Companion powered by Microsoft Copilot. This new tool is available on the official Premier League mobile app and web platforms, which have been modernized to deliver rich, new experiences for fans using Azure OpenAI Service. Using Microsoft Azure AI Foundry Services, including Azure OpenAI in Foundry Models, the Companion tool accesses information from a treasure trove of new and archival content, including 30 seasons of stats, 300,000 articles and 9,000 videos, unlocking a whole new world of immersive content for fans about the clubs and players that matter to them most.
It’s the centerpiece of a new five-year strategic partnership between the companies, making Microsoft the official cloud and AI partner of the Premier League, leveraging Microsoft’s cloud and AI technologies to usher in a new era of intelligent and intuitive fan experiences.
“Our role is to create value for our clubs by engaging with as many fans as we can and bringing them into the Premier League ecosystem,” says Will Brass, chief commercial officer for the Premier League. “Ultimately, a big part of that is making sure our channels are best equipped to engage with those fans and, more importantly, deliver to fans what they want.”
Will Brass is the chief commerical officer of the Premier League. (Photo by Premier League).
From Bournemouth to Wolverhampton and every location between, the passion of Premier League fans is unmatched across England. The same could be said for supporters from Azerbaijan to the United States. The love of the game is a major reason why 1.8 billion people in 189 countries have made the Premier League the world’s most-watched football league.
Delivering what football fans want
Featuring some of the sport’s most iconic teams and spectacular performances from some of the world’s greatest players, Premier League football is one of the biggest names in sports. It also continues to grow, with one-third of the league’s followers coming aboard over the last few years, according to Brass. The ability to serve both the die-hards and newcomers was a key part of the league’s digital transformation goals.
“Our clubs have incredibly strong relationships with their fan bases,” says Alexandra Willis, director of digital media and audience development for the Premier League.
“What the clubs are excited about with this partnership is the ability of the Premier League to bring new fans in, encourage them to discover and learn more about the league and then ultimately form a relationship with a club and develop that lifelong affinity with a club.”
Alexandra Willis is the director of digital media and audience development for the Premier League. (Photo by Premier League).
The Premier League’s transformation is centered around creating an intelligence engine for the league, deepening fan engagement while at the same time developing agile organizational operations. Microsoft is helping the Premier League create one of global sports’ most advanced and secure media, data and AI platforms.
As the app continues to be enhanced, fans will eventually be able to ask the Premier League Companion questions like “What are the best five goals of all time?” or “How many times has my Club been relegated?” and receive instant answers from a library of 35,000-plus prompts.
Using agentic architecture, the Companion will be able to continually gain information from articles, football match results and other data sources to create contextual conversations that also include relevant videos or personalized recommendations to help create a deeper connection between league and fan, no matter which club they support.
“We would hope that for, say, a Crystal Palace fan, that the app will help the fan to discover what’s happening right now, here’s where to go and watch, how to listen, how to engage, and with a constant referral back to Crystal Palace’s platforms,” Willis says.
“But someone newer to the Premier League, who may not have identified a favorite club, we want to introduce them to the league at large with player-led storytelling and give them the opportunity to follow players they’re interested in, be recommended players and topics based on their nationality and then ultimately help them over time develop that affinity for whatever club or clubs they want to engage with.”
Willis also suggested that Premier League fans can connect further with the league through the improved Fantasy Premier League experience, with the Premier League Companion playing a supporting role for managers later in the season.
The magic of live sport
The league will use Microsoft 365, Power Platform and Dynamics 365 Finance and Operations to bolster internal workflows, enhancing collaboration and driving data-driven decisions across departments.
“For one example, moving the historic Premier League archive onto Azure, that’s all part of our ability to both curate content for our own channels but also to better serve our broadcast licensees around the world,” Brass says. “It ensures that content, which is rich and exciting and historic, is as readily available as can be, both to ourselves and our partners. It’s of enormous strategic value. And so it’s reflective, I think, of the importance of this relationship with Microsoft that they are such a critical part of the infrastructure that is not only for the Premier League but for our ecosystem of partners and licensees.”
And while the new Premier League platforms have just launched, there are already future goals in sight, including open-ended natural language queries, increased translation/subtitling across several languages and audio summaries of match weekends.
“It’s very important to us and the broader partnership that we don’t just do one thing and that’s it,” Willis said. “We want the products to evolve as the technology evolves and also as we understand more of the benefits that Copilot and the other tools can bring to us.”
Everton supporters can take solace in the fact that Doucoure’s goal last year was the fourth-fastest in Premier League history, with Southampton’s Shane Long setting the bar at 7.69 seconds in 2019. That’s just one example of the plethora of information that’s just a simple prompt away for football fans and will transform the way matchday is consumed when the season kicks off in August.
“The magical thing about sport is that it’s live and you have to be in the moment to experience it in the best possible way,” Willis said. “And we have become attuned to wanting to complement the live experience with additional information – the concept of the second screen came about for that reason. So, making sure we’re able to provide that information so that it is contextual and it is relevant is really important.
“The Premier League is a football competition proudly staged in England but globally loved and admired. So, we want to make sure that we’re providing something for everyone.”