内容来源：https://blog.google/products/ads-commerce/campaign-total-budgets/

内容总结：

谷歌广告推出"系列总预算"功能，现已在搜索广告、效果最大化广告和购物广告中开放公测。该功能专为产品发布、促销活动等有时限的营销战役设计，广告主可为特定周期（从数天到数周）设置固定总预算，系统将自动优化每日支出分配，避免超支或预算浪费。

英国美妆电商Escentual.com的洞察经理汤姆·詹金斯表示，在促销期间使用该功能后，网站在未超预算且达成目标投资回报率的前提下，流量实现了16%的增长。该功能减少了广告主日常手动调整预算的时间消耗，使其能更专注于营销策略规划。

中文翻译：

针对特定营销活动阶段（如产品发布、销售活动或促销冲刺）的预算管理，不应再需要频繁手动调整。目前，搜索广告、效果最大化广告和购物广告的"营销活动总预算"功能已开放公测，您可以为几天到几周的特定周期设定预算总额。

营销活动总预算功能能自动优化您的支出，力求在截止日期前充分有效地利用预算，无需每日手动调整。无论是进行72小时的短期测试，还是长达一个月的推广活动，您都可以放心启动，既不会超支也不会错失良机。您的营销活动将始终围绕预算目标稳步推进，无需日常维护。

英国美妆电商Escentual.com曾发现，其广告在促销期间展示量未达预期，预算未能充分利用。该公司洞察经理汤姆·詹金斯表示："我们的目标是在促销期间增加网站流量。营销活动总预算功能帮助我们实现了16%的流量增长，同时既未超出预算，也未低于目标广告支出回报率。"

我们期待这一功能能助您达成营销目标，同时为您节省时间以专注于战略规划。

英文来源：

Managing budgets for specific campaign flights — like product launches, sales events or promotional bursts — shouldn't require constant manual adjustments. Campaign total budgets are now available in open beta for Search, Performance Max and Shopping campaigns, allowing you to set the budget you want over a specific period of time from a few days to a few weeks.
Instead of making daily manual tweaks to keep pace, campaign total budgets optimize your spend and aim to fully and effectively utilize your budget by your end date. Whether you’re running a 72-hour test or a month-long activation, you can launch with confidence knowing you won’t overspend or miss out on opportunities. Your campaign will stay on track for your budget goals without the need for daily maintenance.
Escentual.com, a UK-based online beauty retailer, noticed their ads weren’t serving as much as they wanted to during promotions and underutilizing their budget. “Our goal was to increase traffic to our website during a promotion. The campaign total budget feature helped us to achieve a 16% increase in traffic without exceeding our budget or underperforming our target ROAS,” said Tom Jenkins, an Insights Manager at Escentual.com.
We’re excited to see this help you hit your goals while giving you time back to focus on strategy.