内容来源：https://www.geekwire.com/2026/washington-state-bill-targets-private-real-estate-listings-and-would-require-some-public-marketing/

内容总结：

华盛顿州一项旨在规范住宅房产营销方式的新法案正引发行业关注。该州房地产经纪人协会力推的SB6091草案要求，房产经纪在向有限或特定群体私下推广住宅房源时，必须同步进行公开市场推广，但未强制要求房源必须录入多重上市服务系统。

协会2026年主席瑞安·贝凯特强调，法案核心是保障消费者权益而非介入行业平台之争。根据草案，经纪人仍可使用私人挂牌网络等选择性营销策略，前提是房源信息需以某种形式向公众开放。贝凯特举例称：“最简单的公开方式可以是发布在个人网站上。”

与全美房地产经纪人协会的“明确合作政策”不同，该法案不将合规性与MLS规则绑定，其灵活度也高于Zillow要求广泛公开房源的标准。值得注意的是，华盛顿州的立法进程未与任何企业合作推进，贝凯特明确表示“我们竭力避免卷入会员企业间的竞争”。

该法案已获得两党议员联合支持，同时为因健康、安全或隐私问题需要限制看房的卖家设置了豁免条款。目前法案正在州议会审议中，若获通过，将成为继威斯康星州、伊利诺伊州后，又一个通过立法规范房源公开机制的州。

中文翻译：

本文原载于《房地产新闻》。华盛顿州关于私人挂牌和预售的争议可能即将迎来转折点——一项要求住宅物业公开营销的法案若能在州议会推进，将改变现有局面。

华盛顿房地产经纪人协会正支持一项新草案法案SB6091，旨在限制独家房源营销行为，但并未强制要求加入多重上市服务系统。该行业协会于1月9日向会员通报了这项立法行动，为本周开始的华盛顿州短期立法会议做准备。1月12日，协会将草案法案分享给《房地产新闻》等媒体；英曼房产网率先对此进行了报道。

最大限度"以消费者为中心"
华盛顿房地产经纪人协会2026年度主席瑞安·贝克尔表示，该法案旨在优先保障消费者权益，而非解决行业在平台或挂牌策略上的争端。草案将禁止房地产经纪人仅向有限或专属的买家或经纪人群体营销住宅物业，除非该物业同时进行公开营销。

"这项立法的根本目标是尽可能为所有房地产买卖双方提供便利，"贝克尔表示，"当我们持续讨论私人挂牌网络时，我们意识到这实际上与'以消费者为中心'的理念相悖。"

贝克尔解释说，根据该法案，经纪人仍可自由使用私人挂牌网络或其他选择性营销策略，但前提是房源必须"以某种形式"同步公开。"我们并非禁止使用私人挂牌网络，也不限制经纪人按自身意愿营销房产。但若采用特定策略，就必须同时保证信息向公众开放。"

不强制加入MLS："不设具体限制"
与全美房地产经纪人协会的"明确合作政策"不同，该法案未将合规性与MLS规则绑定，也不强制要求经纪人将房源录入MLS。贝克尔强调法案措辞特意保持平台中立性。

"公开营销可以简单到将房源信息发布在自己的网站上，"他说，"我们不会强制要求进入MLS系统。除了要求信息必须向公众开放外，我们不设置其他具体参数。"

这种灵活性意味着该法案比Zillow的房源访问标准限制更少——后者要求房源广泛公开传播；也比西北地区MLS禁止房源预售和办公室独家代理的政策更为宽松。这些现行规则使这两家总部位于华盛顿州的机构与"卖家选择"阵营的经纪公司产生矛盾，尤其与康帕斯公司形成对立——该公司正就私人挂牌政策起诉Zillow和西北MLS。

州级立法行动，无行业伙伴参与
华盛顿州并非首个尝试将住宅房源访问权写入州法律的地区。就在上个月，威斯康星州议会通过法案，要求住宅物业在签署挂牌协议后一个工作日内，必须在"一个或多个公众可访问的互联网平台或网站"进行营销，除非卖家填写并签署州政府规定的披露表格。该法律将于2027年1月生效。

伊利诺伊州去年也提出类似法案，而Zillow是该立法行动的关键合作伙伴。但在华盛顿州，贝克尔表示其组织刻意避免将法案定位为针对特定公司或行业竞争的回应。

"Zillow和康帕斯都是我们的会员单位，"他说，"我们不愿卷入会员相互对抗的局面。我们竭尽全力保持完全中立。"

透明度与消费者知情权是关键
贝克尔指出，华盛顿房地产经纪人协会并未对现有私人挂牌争议表明立场，而是聚焦于透明度和信息可及性，避免出现"潜在问题"，例如私人挂牌反对者经常提及的公平住房担忧。

"对我们而言，关键在于确保市场存在足够透明度，让消费者了解可选择的房源，"贝克尔强调。法案确实为存在健康、安全或隐私顾虑的卖家设置了有限例外条款，包括因医疗问题需要限制进入房屋人数的情况。贝克尔表示，部分例外条款已存在于州法律中，新法案对其他条款进行了明确。

该法案在州议会两院获得跨党派支持：参议院提案人包括马可·利阿斯（民主党第21选区）、艾米丽·阿尔瓦拉多（民主党第34选区）、克里斯·吉尔登（共和党第25选区）、约翰·布朗（共和党第20选区）和杰西卡·贝特曼（民主党第22选区）；众议院提案人包括斯特罗姆·彼得森（民主党第21选区）和艾普丽尔·康纳斯（共和党第8选区）。华盛顿房地产经纪人协会向《房地产新闻》透露了这一信息。

英文来源：

This story originally appeared on Real Estate News.
The debate over private listings and pre-marketing in Washington state could soon reach a turning point if a bill requiring the public marketing of residential properties advances in the state legislature.
Washington Realtors is backing SB6091, a new draft bill aimed at curbing exclusive home marketing practices — while stopping short of mandating MLS participation. The trade group informed members of the effort on Jan. 9 in preparation for the start of Washington’s short legislative session this week. The organization shared the draft bill with Real Estate News and other media outlets on Jan. 12; Inman was first to report on the initiative.
‘As consumer-friendly’ as possible
Ryan Beckett, Washington Realtors’ 2026 president, said the measure is designed to prioritize consumers rather than settle industry disputes over platforms or listing strategies. The draft bill would prohibit real estate brokers from marketing residential properties to a limited or exclusive group of buyers or brokers unless the property is also marketed publicly at the same time.
“The ultimate goal is being as consumer-friendly as humanly possible for anybody trying to buy or sell real property,” Beckett said of the effort. “When we keep having these conversations about private listing networks, we recognize that it really is at odds with that concept.”
Under the bill, brokers would still be free to use private listing networks or other selective marketing strategies — but only if the listing is also made available publicly “in some way, shape or form,” Beckett explained.
“We’re not telling anybody they can’t use a private listing network, or that they can’t market their property the way they want to,” he said. “But if you do go forward with that particular strategy, you also have to make it available publicly.”
MLS entry not required: ‘We’re not giving parameters’
Unlike the National Association of Realtors’ Clear Cooperation Policy, the bill does not tie compliance to MLS rules or require brokers to include their listings in the MLS. Beckett emphasized that the language in the bill is intentionally platform-neutral.
“Publicly marketing could be as simple as putting it on your website,” he said. “We’re not telling you you have to have it in the MLS. We’re not giving parameters other than saying it does need to be publicly available to the community.”
That flexibility means the bill would be less restrictive than Zillow’s listing access standards, which require broad public distribution of listings, or Northwest MLS’s policies prohibiting pre-marketing of listings and office exclusives. Those rules have put the two Washington state-based organizations at odds with brokerages in the “seller choice” camp — particularly Compass, which is suing both Zillow and NWMLS over their private listing policies.
A state effort with no industry partnerships involved
Washington isn’t the first state to attempt to codify residential listing access in state law.
Just last month, the Wisconsin legislature passed a bill requiring residential properties to be marketed “on one or more Internet platforms or websites accessible to the general public” within one business day of a signed listing agreement, unless the seller completes and signs a state-mandated disclosure form. The law is set to go into effect in January 2027.
A similar bill was introduced in Illinois last year — and in that case, Zillow was a key partner in the effort. But in Washington, Beckett said his organization deliberately avoided framing the bill as a response to specific companies or industry rivalries.
“Zillow and Compass are both members of our organization,” he said. “We hate getting involved where members are being pitted against one another. We tried very, very hard to stay out of that completely.”
Transparency, consumer awareness key
Rather than taking a position on the existing private listings debate, Beckett said Washington Realtors is simply focused on transparency and access, and avoiding the “potential for problems,” such as the Fair Housing concerns frequently cited by private listing opponents.
“For us, that’s the big key — just making sure there’s enough transparency out there that consumers in the market are aware of what’s available,” Beckett said.
The legislation does include limited carve-outs for sellers with health, safety or confidentiality concerns, however, including in situations where medical issues would require limiting the number of people entering a home. Beckett said some of those exceptions already exist in state law, with others clarified in the new bill.
The bill has bipartisan support in both legislative chambers: In the Senate, sponsors include Sens. Marco Liias (D-21), Emily Alvarado (D-34), Chris Gildon (R-25), John Braun (R-20) and Jessica Bateman (D-22); in the House, the bill is sponsored by Reps. Strom Peterson (D-21) and April Connors (R-8), Washington Realtors told Real Estate News.