内容来源：https://www.theverge.com/ai-artificial-intelligence/835839/google-discover-ai-headlines-clickbait-nonsense

内容总结：

谷歌近日在部分用户的“发现”（Discover）信息流中，悄然启动了一项引发争议的测试：使用人工智能自动重写新闻标题。这项被谷歌称为“小型界面实验”的功能，旨在用更简短的语句概括新闻要点，却在实际操作中屡屡产出误导性或意义不明的标题。

例如，一则关于Valve游戏主机的报道原标题为“Valve的Steam主机形似游戏机，但别指望它的价格也像游戏机”，被AI替换为“Steam主机价格公布”——而实际价格并未公布。类似情况频发：“AMD GPU超越英伟达”的夸张标题，实则仅反映某德国零售商一周内的销量波动；“微软开发者使用AI”则直接删去了原标题“微软开发者如何利用AI”中的关键语境，沦为空洞陈述。

尽管谷歌在折叠按钮中标注了“由AI生成，可能包含错误”，但多数用户难以察觉。这导致原媒体可能被迫为失实或低质的标题“背锅”，损害其长期建立的公信力。不少媒体人担忧，此类实验若推广，将削弱媒体对自身内容的掌控力，进一步加剧“流量优先”的标题乱象。

谷歌发言人表示，该实验仅面向少数用户，旨在优化信息呈现形式。然而，在谷歌持续将流量导向自有产品、传统网站点击量日益萎缩的背景下，这项测试再度引发行业对AI技术滥用及平台权力过界的警觉。如何平衡技术实验与内容生态的健康发展，已成为谷歌必须面对的课题。

中文翻译：

你是否知道《博德之门3》玩家会利用儿童？你是否听说Qi2系统会让旧款Pixel手机变慢？如果我们写出这种误导性标题，读者恐怕会把我们骂得狗血淋头——但谷歌正开始实验性地用这类AI生成的荒谬标题替换原始新闻标题。

谷歌正尝试用AI生成的标题党内容替换新闻标题

谷歌向我们表示这是"面向部分Discover用户的小型界面实验"。我习惯在睡前通过谷歌Discover阅读新闻（操作方式：在三星Galaxy或谷歌Pixel主屏上向右滑动直至出现新闻推送），而这些AI生成的新标题正开始在此处出现。

并非所有AI标题都糟糕透顶。例如"折纸模型获奖"和"现代起亚份额提升"尚可接受，尽管远不及原标题生动有趣。（"现代起亚在美国市场份额创新纪录，全面碾压竞争对手"和"14岁少年凭可承重万倍的折纸作品获奖"这类标题才真正值得点击！）

但在试图将所有新闻压缩至四字以内的过程中，谷歌的新标题实验给记者作品贴上了大量误导且空洞的标签，却未明确告知读者这些标题已被AI改写。

我看到的首个案例是"Steam主机价格曝光"，这纯属无稽之谈！Valve明明要等到明年才公布价格。Ars Technica的原标题"Valve的Steam主机形似游戏机，但别指望其定价亲民"显然合理得多。

"微软开发者使用AI"？这不是废话吗。（这个标题被强加于我同事汤姆·沃伦关于"微软开发者如何运用AI"的报道——谷歌删除了让标题具有实质意义的两个关键词！）

我还看到谷歌试图宣称"AMD显卡超越英伟达"，营造出AMD发布突破性显卡的假象，而实际报道不过是德国某零售商单周AMD销量超过英伟达的普通新闻。Wccftech的原标题相对客观，却被谷歌加工成了标题党。

更有些脱离语境就令人费解的标题，专业编辑对此向来避之不及。"一级计划农业备份"究竟何意？"AI标签辩论升温"又所为何事？

必须明确，问题不仅在于这些AI标题质量低劣，更在于谷歌剥夺了我们自主推广作品的权利，好比书店擅自替换了我们出版书籍的封面。

我们精心构思的标题旨在吸引读者，负责任地概括新闻核心，帮助读者迅速理解事件价值并在必要时激发阅读兴趣。（您觉得本文标题的兴奋度拿捏得当吗？）然而谷歌似乎认为可以随意替换这些标题，这可能导致读者误以为是我们制造了标题党——毕竟新闻机构名称就标注在标题旁边。

谷歌确实标注了"由可能出错的AI生成"的提示，但未说明具体修改内容，且读者必须点击"查看更多"按钮才能看到这行小字：

读者很容易误以为是我们主动向谷歌Discover推送了这些标题。

值得庆幸的是，这仅是谷歌的实验性举措。若遭遇足够强烈的反对声浪，该公司很可能不会推进此计划。谷歌发言人玛洛丽·德莱昂向The Verge表示："这些截图展示的是面向部分Discover用户的小型界面实验，我们正在测试能优化标题布局的新设计，帮助用户在浏览全网链接前更轻松掌握主题信息。"

但谷歌的整体趋势始终是优先推广自家产品，不惜牺牲新闻网站的流量导入。尽管该公司坚称AI搜索不会摧毁互联网，但几乎找不到认同此观点的新闻机构，就连谷歌自己在法庭上也承认"开放网络已在急速衰退"。

这正是The Verge推出订阅服务的原因：若没有您的支持，我们无法在"谷歌零流量"时代生存下去。

英文来源：

Did you know that BG3 players exploit children? Are you aware that Qi2 slows older Pixels? If we wrote those misleading headlines, readers would rip us a new one — but Google is experimentally beginning to replace the original headlines on stories it serves with AI nonsense like that.
Google is experimentally replacing news headlines with AI clickbait nonsense
Google tells us it’s a ‘small UI experiment for a subset of Discover users.’
Google tells us it’s a ‘small UI experiment for a subset of Discover users.’
I read a lot of my bedtime news via Google Discover, aka “swipe right on your Samsung Galaxy or Google Pixel homescreen until you see a news feed appear,” and that’s where these new AI headlines are beginning to show up.
They’re not all bad. For example, “Origami model wins prize” and “Hyundai, Kia gain share” seem fine, even if not remotely as interesting as the original headlines. (“Hyundai and Kia are lapping the competition as US market share reaches a new record” and “14-year-old wins prize for origami that can hold 10,000 times its own weight” sound like they’re actually worth a click!)
But in the seeming attempt to boil down every story to four words or less, Google’s new headline experiment is attaching plenty of misleading and inane headlines to journalists’ work, and with little disclosure that Google’s AI is rewriting them.
The very first one I saw was “Steam Machine price revealed,” which it most certainly was not! Valve won’t reveal that till next year. Ars Technica’s original headline was the far more reasonable “Valve’s Steam Machine looks like a console, but don’t expect it to be priced like one.”
“Microsoft developers using AI”? No shit, Sherlock. (That one was tacked on my colleague Tom Warren’s story about “How Microsoft’s developers are using AI” — Google removed the two words that make a silly headline into a real one!)
I also saw Google try to claim that “AMD GPU tops Nvidia,” as if AMD had announced a new groundbreaking graphics card, when the actual Wccftech story is about how a single German retailer managed to sell more AMD units than Nvidia units within a single week’s span. Wccftech’s headline was relatively responsible, but Google turned it into clickbait.
Then there are the headlines that simply don’t make sense out of context, something real human editors avoid like plague. What does “Schedule 1 farming backup” mean? How about “AI tag debate heats”?
Make no mistake, the problem isn’t just that these AI headlines are bad. It’s that Google is taking away our agency to market our own work, like if we’d written a book and the bookstore decided to replace its cover.
We try hard to craft headlines that invite readers in, ones that responsibly encapsulate the news, ones that help you understand why a story matters right away and get you excited when it’s justified. (Does my headline for this story seem the right amount of excited?) And yet Google seems to think it can just replace these headlines, in a way that might confuse our readers and think we’re the ones generating clickbait, since our publications’ names appear right next to them.
Google does disclose that something about these news items is “Generated with AI, which can make mistakes,” but not what, and readers only see that message if they tap the “See more” button:
It’s too easy for readers to think we intentionally send our stories to Google Discover with these headlines.
The good news is, this is a Google experiment. If there’s enough backlash, the company probably won’t proceed. “These screenshots show a small UI experiment for a subset of Discover users,” Google spokesperson Mallory Deleon tells The Verge. “We are testing a new design that changes the placement of existing headlines to make topic details easier to digest before they explore links from across the web.”
But the overall trend at Google has been to prioritize its own products at the expense of sending clicks to news websites. While the company swears it isn’t destroying the web with AI search, you’d be hard-pressed to find a news outlet that agrees, and even Google has admitted in court that “the open web is already in rapid decline.”
It’s the reason The Verge now has a subscription: We can’t survive Google Zero without your help.