内容来源：https://aibusiness.com/generative-ai/openai-launches-shopping-assistant-chatgpt

内容总结：

【科技快讯】谷歌云赞助栏目《生成式AI应用场景首选》指出，人工智能正通过优化信息交互体验改变消费模式。以ChatGPT最新推出的购物研究功能为例，该系统可自动替代人工浏览环节，帮助用户在"黑色星期五"等消费节点实现精准购物。

该功能通过对话式交互理解用户需求：当消费者描述购物意向时，系统会进行追问澄清，结合历史对话数据与多源信息比对，最终生成个性化购物指南。开发方OpenAI强调，此功能专为电子产品、美妆、运动装备等决策复杂度高的品类设计，支持比价寻优、寻找平替及优惠追踪等深度服务。

目前该工具已在移动端和网页端向免费版及高级订阅用户开放，未来将通过"即时结算"系统实现站内交易。值得注意的是，OpenAI承诺用户对话内容不会向零售商共享，所有购物交互数据均采用专门训练的GPT-5 mini强化学习模型处理。

临近购物季，科技巨头纷纷布局智能商务领域。除OpenAI外，谷歌本月初也发布了面向代理商务的新功能，预示着AI驱动的消费决策助手正成为行业新趋势。

中文翻译：

由谷歌云赞助
选择你的首个生成式AI应用场景
要迈出生成式AI的第一步，建议优先关注能够优化人类信息交互体验的领域。

全新功能旨在终结手动浏览时代
ChatGPT推出了专注于提升线上购物决策质量的"购物调研"功能——恰逢黑色星期五来临之际。用户只需描述需求，该工具便会自动完成信息筛选，省去翻阅数十个网站的繁琐。在接收初始请求后，这项新功能会通过追问厘清需求、核查信源，并结合历史对话中积累的用户认知，最终生成个性化购物指南。

尽管开发方OpenAI承认ChatGPT早已被用于辅助网购，但新功能侧重实现其所谓的"深度决策"，特别适用于电子设备、美妆产品及运动服饰等需要精细对比的品类。官方表示该工具可进行多维度产品对比、寻找相似款以及追踪优惠信息。

当用户提出购物相关问题时，系统会自动推荐使用购物调研功能。交互界面将引导用户输入需求细节、具体功能及预算范围。若决定购买，用户可直接点击链接跳转至商家网站。OpenAI透露，未来接入即时结算系统的商户将支持在ChatGPT内直接完成交易。

该工具基于专门针对购物场景强化训练的GPT-5 mini模型驱动。OpenAI强调用户对话内容绝不会向零售商共享。

目前移动端与网页版已向免费版、Go版、Plus版及Pro版用户全面开放，OpenAI承诺假日购物季期间提供"近乎无限制的使用额度"。Pro用户专享的Pulse平台还会根据历史对话主动推送购物指南。

聚焦假日购物季的科技企业并非只有OpenAI——谷歌本月初也发布了聚焦智能商务的新功能。

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英文来源：

Sponsored by Google Cloud
Choosing Your First Generative AI Use Cases
To get started with generative AI, first focus on areas that can improve human experiences with information.
The new feature is designed to eliminate manual browsing.
ChatGPT introduced a shopping research feature geared toward making more informed online purchases -- just in time for Black Friday.
Users can describe what they are looking for, and the tool does the research to eliminate the user sifting through dozens of websites. After the initial request, the new feature asks clarifying questions, reviews sources and builds on ChatGPT's understanding of the user based on previous conversations to deliver a personalized guide.
While developer OpenAI acknowledges that ChatGPT is already used to assist with online shopping, the new feature is geared toward what the company described as a "deeper kind of decision-making" that works well in "detail-heavy" categories such as electronics, beauty or sportswear. The tool can be used to provide side-by-side comparisons, find lookalikes and track down deals, it said.
Shopping research is automatically suggested as an option when users ask a question. A visual interface is opened for an exchange that will cover what they are looking for, specific features as well as budget. If a user decides to make a purchase, they can click through to the site. In the future, OpenAI said transactions will be possible directly through ChatGPT for merchants who are part of its Instant Checkout program.
The new tool is powered by a version of GPT‑5 mini trained with reinforcement learning specifically for shopping tasks. OpenAI said that chats will never be shared with retailers.
The tool has already been rolled out on mobile and web for users on Free, Go, Plus and Pro plans, and OpenAI is promising "nearly unlimited usage" for holiday shopping. It is also available in Pulse, which is available to Pro users, where it can proactively suggest guides based on past conversations.
OpenAI isn't alone in the attention paid to the holiday shopping season. Google released new features earlier this month aimed at agentic commerce.
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