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山姆·奥特曼表示,目前暂无在ChatGPT中投放广告的计划——但未来可能性并未排除。

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山姆·奥特曼表示,目前暂无在ChatGPT中投放广告的计划——但未来可能性并未排除。

内容来源:https://www.theverge.com/news/793073/chatgpt-pulse-no-plans-for-ads-sam-altman

内容总结:

在旧金山举行的OpenAI开发者大会上,公司首席执行官萨姆·奥尔特曼于本周一接受记者采访时表示,最新推出的ChatGPT Pulse功能是"近年来最令他满意的更新",并首次公开回应了在该功能中引入广告的可能性。

这款被定位为"个性化智能助手"的Pulse功能,通过分析用户对话记录及关联应用(如日历和邮箱),可在夜间自动整理信息,每日清晨为用户提供定制化晨间简报。其应用场景涵盖个性化健身计划、语言课程、新闻摘要乃至餐厅点餐建议,旨在让ChatGPT成为用户开启每一天的固定环节。

针对广告植入问题,奥尔特曼明确表示"当前尚无具体计划",但坦言自己欣赏Instagram的广告模式,未来可能考虑在Pulse中引入相关精准广告。值得注意的是,由于该功能对算力要求极高,目前仅限付费专业版用户使用。

"只要我们能找到既创新又真正惠及用户的方式,广告或许会成为考虑方向。"奥尔特曼强调,"但正如我们一贯立场,对待广告业务始终持审慎态度。"

中文翻译:

在旧金山举行的OpenAI开发者大会问答环节中,首席执行官萨姆·奥尔特曼向记者表示,新推出的ChatGPT Pulse是他"长期以来最钟爱的功能",并坦言未来不排除引入广告的可能性。

奥尔特曼明确表示,目前ChatGPT Pulse尚无植入广告的计划——但并未完全排除这种可能性。作为OpenAI为ChatGPT打造的最新个性化功能,Pulse能通过用户对话记录及关联应用(如日历和电子邮件)了解用户习惯,在夜间主动进行信息整合,每日清晨为用户呈现定制化"动态脉搏"。这些动态信息可能包括个性化健身计划、每日语言课程、新闻摘要,甚至根据用户当晚预订餐厅推荐菜品。无论形式如何,OpenAI的愿景是让用户每个清晨都能从ChatGPT开启新的一天。

高管们在问答环节透露,公司正在探讨Pulse的广告植入方案,但奥尔特曼强调目前"尚无具体计划"推进此事。不过他随后表示自己很欣赏Instagram的广告模式,未来不排除在Pulse引入类似的相关广告。据问答环节透露,开发团队最初计划向所有用户开放该功能,但由于其需要大量算力支持,最终决定仅向Pro用户开放。

"如果我们能探索出既新颖又真正惠及用户的功能方向......或许存在广告植入的空间。但正如我们一贯立场,对待广告始终持审慎态度。"奥尔特曼如是说。

英文来源:

In a Q&A with reporters Monday at OpenAI’s DevDay event in San Francisco, CEO Sam Altman said the recently-launched ChatGPT Pulse was his “favorite feature we’ve launched in a long time,” and he didn’t rule out including ads in the future.
Sam Altman says there are no current plans for ads within ChatGPT Pulse — but he’s not ruling it out
Pulse is OpenAI’s latest personalization play for ChatGPT. It allows the chatbot to learn about a user via their transcripts and connected apps (such as their calendar and email), then research things on their behalf overnight to present them with a daily “pulse” on those topics every morning. That could take the form of daily personalized workout routines, daily language lessons, news roundups, or suggestions for what to order at the restaurant they’re heading to that evening, but whatever it looks like, it’s OpenAI’s hope that users begin their day, every day, with ChatGPT.
The company is talking about advertising within Pulse, executives said during the Q&A, but Altman said there were “no current plans” in a concrete way to introduce ads within the feature. But he went on to say that he enjoys Instagram ads — and didn’t rule out introducing that type of relevant ad within Pulse in the future. When the team began building Pulse, they originally planned to roll it out to everyone, but its compute-heavy nature meant they could only roll it out to Pro users, according to the Q&A.
“To the degree we can find out cool things to do that actually seem helpful to users … maybe there’s something to do there, but as has been clear, we approach ads with great caution,” Altman said.

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